Senior Data Scientist - Marketing Analytics
Company: Cash Store
Location: Irving
Posted on: June 21, 2022
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Job Description:
Reporting to our Director of Marketing Analytics, you will play
a key role in increasing our profits through advanced data science
analytics in Marketing, focusing on customer acquisition, customer
retention and customer lifetime value. You will be the senior
analyst, on a fast-paced and growing team of data science analysts,
that is making an immediate impact across the entire company. This
is a wonderful opportunity for a talented person to take his/her
next career step and assume greater responsibility in mentoring
other data science analysts and managing fintech projects to help
solve a wide variety of business opportunities. As a Senior Data
Scientist - Marketing Analytics (aka Senior Marketing Analytics
Analyst), you have the flexibility to work fully remote from your
home office in the Dallas-Fort Worth area.Key
ResponsibilitiesManage ongoing Direct Mail campaign strategies and
analyticsWork closely with the Marketing team to manage media
channels by monitoring trends, extracting and analyzing data,
identifying opportunities, developing and presenting
recommendations, implementing the strategies and measuring the
impactWork closely with the Marketing team to devise, test, and
analyze Marketing programs related to loyalty, lead-buying,
referral incentives, personalization of messagingDesign, read, and
report on marketing optimization tests for channels including
Direct Mail, TV, Paid Search, Online Display, Paid Social, Email,
and RadioIdentify, analyze, and produce recommendations for
strategies surrounding the Lead's Website and Customer PortalLearn
about, and leverage, Adtech/Martech capabilities via vendor
research, training, and use case developmentIdentify, support, and
implement new projects related to the overall improvement of
Marketing business processes, serving as a key stakeholder for all
aspects of the Marketing Analytics project life cycle (design,
development, testing, implementation, monitoring)Successfully
manage and complete multiple concurrent projects efficientlyDevelop
actionable reports for use by the senior leadership teamEvaluate
and quantify current and future marketing strategies and
opportunitiesSuccessfully manage and complete multiple concurrent
projects without losing focusRequirementsBS in an analytical field
such as Statistics, Econometrics, Applied Mathematics, or highly
quantitative engineering (e.g., Chemical Engineering, Mechanical
Engineering)4+ years of analytics experience2+ years of testing,
analyzing and optimization of consumer-facing websites for online
conversionProficiency with advanced statistical analysis tools such
as Python, R, SAS and/or SQLDemonstrated experience in building
response and/or propensity modelsDemonstrated experience with
direct mail prescreen processDemonstrated experience analyzing
customer behavior, creating customer segmentation and/or creating
targeted treatment strategiesDemonstrated success using
performance-based marketing ROI analysis to drive decisions and
strategyDemonstrated ability to explain analytical concepts and
results to business leadersGreat verbal and written
communicatorCapitalistic mindset supported by a strong business
acumen and work ethicTechnology acumenDemonstrated ability to
explain and utilize business value of projectsLocal (Dallas/Fort
Worth area) candidates only - no relocationMust be currently
authorized to work in the United States without sponsorship and not
require sponsorship in the futurePreferred QualificationsMaster's
DegreeProject Management Experience2+ years of consumer credit
experienceUnderstanding of credit bureau data and credit
performancePeople Management ExperienceExperience with Marketing
Mix Modeling or similar statistical analysisCompensationStarting
annual salary of $155,000WorkplaceFlexibility to work fully remote
from your home office in the Dallas-Fort Worth areaBenefitsMedical,
dental, and visionVoluntary life/ AD&DShort-term & long-term
disability401K with company matchPaid vacation, holidays, and sick
timePaid maternity, paternity, bereavement, extended medical leave,
and jury dutyCorporate discount program on "personal cell phone
accounts" with select providersCorporate discount program on
Microsoft 365 "Home Use Program"Business casual work
environmentAbout Cottonwood
Founded in 1996, Cottonwood Financial is one of the largest
privately held retail consumer finance companies in the United
States. We provide best-in-class customer service and offer an
innovative mix of financial products and services to our customers
through our online customer portal, www.cashstore.com, as well as
through our 230+ retail locations, in 3 states, under our Cash
Store brand.We have a healthy balance sheet, are positioned to
grow, and have been named multiple times to the Inc. 5000 list of
America's---fastest-growing private companies, as well as to the
Dallas 100 list of the fastest-growing private companies in North
Texas.---Cottonwood Financial is proud to be an equal opportunity
employer.Salary DetailsThis salary was provided in the Job
Posting.$155,000Yearly Salary
Keywords: Cash Store, Irving , Senior Data Scientist - Marketing Analytics, Accounting, Auditing , Irving, Texas
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