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Senior Data Scientist - Marketing Analytics

Company: Cash Store
Location: Irving
Posted on: June 21, 2022

Job Description:

Reporting to our Director of Marketing Analytics, you will play a key role in increasing our profits through advanced data science analytics in Marketing, focusing on customer acquisition, customer retention and customer lifetime value. You will be the senior analyst, on a fast-paced and growing team of data science analysts, that is making an immediate impact across the entire company. This is a wonderful opportunity for a talented person to take his/her next career step and assume greater responsibility in mentoring other data science analysts and managing fintech projects to help solve a wide variety of business opportunities. As a Senior Data Scientist - Marketing Analytics (aka Senior Marketing Analytics Analyst), you have the flexibility to work fully remote from your home office in the Dallas-Fort Worth area.Key ResponsibilitiesManage ongoing Direct Mail campaign strategies and analyticsWork closely with the Marketing team to manage media channels by monitoring trends, extracting and analyzing data, identifying opportunities, developing and presenting recommendations, implementing the strategies and measuring the impactWork closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messagingDesign, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and RadioIdentify, analyze, and produce recommendations for strategies surrounding the Lead's Website and Customer PortalLearn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case developmentIdentify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)Successfully manage and complete multiple concurrent projects efficientlyDevelop actionable reports for use by the senior leadership teamEvaluate and quantify current and future marketing strategies and opportunitiesSuccessfully manage and complete multiple concurrent projects without losing focusRequirementsBS in an analytical field such as Statistics, Econometrics, Applied Mathematics, or highly quantitative engineering (e.g., Chemical Engineering, Mechanical Engineering)4+ years of analytics experience2+ years of testing, analyzing and optimization of consumer-facing websites for online conversionProficiency with advanced statistical analysis tools such as Python, R, SAS and/or SQLDemonstrated experience in building response and/or propensity modelsDemonstrated experience with direct mail prescreen processDemonstrated experience analyzing customer behavior, creating customer segmentation and/or creating targeted treatment strategiesDemonstrated success using performance-based marketing ROI analysis to drive decisions and strategyDemonstrated ability to explain analytical concepts and results to business leadersGreat verbal and written communicatorCapitalistic mindset supported by a strong business acumen and work ethicTechnology acumenDemonstrated ability to explain and utilize business value of projectsLocal (Dallas/Fort Worth area) candidates only - no relocationMust be currently authorized to work in the United States without sponsorship and not require sponsorship in the futurePreferred QualificationsMaster's DegreeProject Management Experience2+ years of consumer credit experienceUnderstanding of credit bureau data and credit performancePeople Management ExperienceExperience with Marketing Mix Modeling or similar statistical analysisCompensationStarting annual salary of $155,000WorkplaceFlexibility to work fully remote from your home office in the Dallas-Fort Worth areaBenefitsMedical, dental, and visionVoluntary life/ AD&DShort-term & long-term disability401K with company matchPaid vacation, holidays, and sick timePaid maternity, paternity, bereavement, extended medical leave, and jury dutyCorporate discount program on "personal cell phone accounts" with select providersCorporate discount program on Microsoft 365 "Home Use Program"Business casual work environmentAbout Cottonwood
Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We provide best-in-class customer service and offer an innovative mix of financial products and services to our customers through our online customer portal,, as well as through our 230+ retail locations, in 3 states, under our Cash Store brand.We have a healthy balance sheet, are positioned to grow, and have been named multiple times to the Inc. 5000 list of America's---fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.---Cottonwood Financial is proud to be an equal opportunity employer.Salary DetailsThis salary was provided in the Job Posting.$155,000Yearly Salary

Keywords: Cash Store, Irving , Senior Data Scientist - Marketing Analytics, Accounting, Auditing , Irving, Texas

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