Senior Data Scientist - Marketing Analytics
Company: Cottonwood Financial
Location: Irving
Posted on: June 25, 2022
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Job Description:
Reporting to our Director of Marketing Analytics, you will play
a key role in increasing our profits through advanced data science
analytics in Marketing, focusing on customer acquisition, customer
retention and customer lifetime value. You will be the senior
analyst, on a fast-paced and growing team of data science analysts,
that is making an immediate impact across the entire company. This
is a wonderful opportunity for a talented person to take his/her
next career step and assume greater responsibility in mentoring
other data science analysts and managing fintech projects to help
solve a wide variety of business opportunities. As a Senior Data
Scientist - Marketing Analytics (aka Senior Marketing Analytics
Analyst), you have the flexibility to work fully remote from your
home office in the Dallas-Fort Worth area.
Key Responsibilities
Manage ongoing Direct Mail campaign strategies and analytics
Work closely with the Marketing team to manage media channels by
monitoring trends, extracting and analyzing data, identifying
opportunities, developing and presenting recommendations,
implementing the strategies and measuring the impact
Work closely with the Marketing team to devise, test, and analyze
Marketing programs related to loyalty, lead-buying, referral
incentives, personalization of messaging
Design, read, and report on marketing optimization tests for
channels including Direct Mail, TV, Paid Search, Online Display,
Paid Social, Email, and Radio
Identify, analyze, and produce recommendations for strategies
surrounding the Lead's Website and Customer Portal
Learn about, and leverage, Adtech/Martech capabilities via vendor
research, training, and use case development
Identify, support, and implement new projects related to the
overall improvement of Marketing business processes, serving as a
key stakeholder for all aspects of the Marketing Analytics project
life cycle (design, development, testing, implementation,
monitoring)
Successfully manage and complete multiple concurrent projects
efficiently
Develop actionable reports for use by the senior leadership
team
Evaluate and quantify current and future marketing strategies and
opportunities
Successfully manage and complete multiple concurrent projects
without losing focus
Requirements
BS in an analytical field such as Statistics, Econometrics, Applied
Mathematics, or highly quantitative engineering (e.g., Chemical
Engineering, Mechanical Engineering)
4+ years of analytics experience
2+ years of testing, analyzing and optimization of consumer-facing
websites for online conversion
Proficiency with advanced statistical analysis tools such as
Python, R, SAS and/or SQL
Demonstrated experience in building response and/or propensity
models
Demonstrated experience with direct mail prescreen process
Demonstrated experience analyzing customer behavior, creating
customer segmentation and/or creating targeted treatment
strategies
Demonstrated success using performance-based marketing ROI analysis
to drive decisions and strategy
Demonstrated ability to explain analytical concepts and results to
business leaders
Great verbal and written communicator
Capitalistic mindset supported by a strong business acumen and work
ethic
Technology acumen
Demonstrated ability to explain and utilize business value of
projects
Local (Dallas/Fort Worth area) candidates only - no relocation
Must be currently authorized to work in the United States without
sponsorship and not require sponsorship in the future
Preferred Qualifications
Master's Degree
Project Management Experience
2+ years of consumer credit experience
Understanding of credit bureau data and credit performance
People Management Experience
Experience with Marketing Mix Modeling or similar statistical
analysis
Compensation
Starting annual salary of $155,000
Workplace
Flexibility to work fully remote from your home office in the
Dallas-Fort Worth area
Benefits
Medical, dental, and vision
Voluntary life/ AD&D
Short-term & long-term disability
401K with company match
Paid vacation, holidays, and sick time
Paid maternity, paternity, bereavement, extended medical leave, and
jury duty
Corporate discount program on "personal cell phone accounts" with
select providers
Corporate discount program on Microsoft 365 "Home Use Program"
Business casual work environment
About Cottonwood
Founded in 1996, Cottonwood Financial is one of the largest
privately held retail consumer finance companies in the United
States. We provide best-in-class customer service and offer an
innovative mix of financial products and services to our customers
through our online customer portal, www.cashstore.com, as well as
through our 230+ retail locations, in 3 states, under our Cash
Store brand.
We have a healthy balance sheet, are positioned to grow, and have
been named multiple times to the Inc. 5000 list of America's
fastest-growing private companies, as well as to the Dallas 100
list of the fastest-growing private companies in North Texas.
Cottonwood Financial is proud to be an equal opportunity
employer.
Keywords: Cottonwood Financial, Irving , Senior Data Scientist - Marketing Analytics, Accounting, Auditing , Irving, Texas
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