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Senior Data Scientist - Marketing Analytics

Company: Cottonwood Financial
Location: Irving
Posted on: June 25, 2022

Job Description:

Reporting to our Director of Marketing Analytics, you will play a key role in increasing our profits through advanced data science analytics in Marketing, focusing on customer acquisition, customer retention and customer lifetime value. You will be the senior analyst, on a fast-paced and growing team of data science analysts, that is making an immediate impact across the entire company. This is a wonderful opportunity for a talented person to take his/her next career step and assume greater responsibility in mentoring other data science analysts and managing fintech projects to help solve a wide variety of business opportunities. As a Senior Data Scientist - Marketing Analytics (aka Senior Marketing Analytics Analyst), you have the flexibility to work fully remote from your home office in the Dallas-Fort Worth area.

Key Responsibilities

Manage ongoing Direct Mail campaign strategies and analytics
Work closely with the Marketing team to manage media channels by monitoring trends, extracting and analyzing data, identifying opportunities, developing and presenting recommendations, implementing the strategies and measuring the impact
Work closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messaging
Design, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and Radio
Identify, analyze, and produce recommendations for strategies surrounding the Lead's Website and Customer Portal
Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development
Identify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
Successfully manage and complete multiple concurrent projects efficiently
Develop actionable reports for use by the senior leadership team
Evaluate and quantify current and future marketing strategies and opportunities
Successfully manage and complete multiple concurrent projects without losing focus


BS in an analytical field such as Statistics, Econometrics, Applied Mathematics, or highly quantitative engineering (e.g., Chemical Engineering, Mechanical Engineering)
4+ years of analytics experience
2+ years of testing, analyzing and optimization of consumer-facing websites for online conversion
Proficiency with advanced statistical analysis tools such as Python, R, SAS and/or SQL
Demonstrated experience in building response and/or propensity models
Demonstrated experience with direct mail prescreen process
Demonstrated experience analyzing customer behavior, creating customer segmentation and/or creating targeted treatment strategies
Demonstrated success using performance-based marketing ROI analysis to drive decisions and strategy
Demonstrated ability to explain analytical concepts and results to business leaders
Great verbal and written communicator
Capitalistic mindset supported by a strong business acumen and work ethic
Technology acumen
Demonstrated ability to explain and utilize business value of projects
Local (Dallas/Fort Worth area) candidates only - no relocation
Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future

Preferred Qualifications

Master's Degree
Project Management Experience
2+ years of consumer credit experience
Understanding of credit bureau data and credit performance
People Management Experience
Experience with Marketing Mix Modeling or similar statistical analysis


Starting annual salary of $155,000


Flexibility to work fully remote from your home office in the Dallas-Fort Worth area


Medical, dental, and vision
Voluntary life/ AD&D
Short-term & long-term disability
401K with company match
Paid vacation, holidays, and sick time
Paid maternity, paternity, bereavement, extended medical leave, and jury duty
Corporate discount program on "personal cell phone accounts" with select providers
Corporate discount program on Microsoft 365 "Home Use Program"
Business casual work environment

About Cottonwood

Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We provide best-in-class customer service and offer an innovative mix of financial products and services to our customers through our online customer portal,, as well as through our 230+ retail locations, in 3 states, under our Cash Store brand.

We have a healthy balance sheet, are positioned to grow, and have been named multiple times to the Inc. 5000 list of America's fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.

Cottonwood Financial is proud to be an equal opportunity employer.

Keywords: Cottonwood Financial, Irving , Senior Data Scientist - Marketing Analytics, Accounting, Auditing , Irving, Texas

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