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Brand Marketing Manager

Company: On The Border Mexican Grill & Cantina
Location: Irving
Posted on: February 15, 2020

Job Description:

The--Brand Manager--is responsible for the development of system wide campaigns, from ideation to full launch. This will include the national marketing calendar primary messaging and messaging specific to dayparts and occasions the brand targets for expansion. The Brand Manager will also be involved in supporting product development, as needed.PRINCIPAL DUTIES AND RESPONSIBILITIES:Design the national marketing calendar and manage all promotions including development, testing, marketing plan creation and national roll outLeverage primary & secondary research to better understand our targets and develop insights to grow salesComplete project & creative briefs for agency and marketing partnersLead & coordinate communication & rollout strategies for new product tests & launchesDevelop both regional and national media plans as needed (digital, radio, TV)Analyze sales to identify trends and opportunities for growthAssist in managing agencies and agency projects to meet marketing initiativesCollaborate closely with other brand marketers, ops teams, culinary teams and other cross-functional groups to drive results--QualificationsEducation:------------------Bachelor's Degree in a related field or the equivalent combination of education and experience.--Experience:--Solid understanding of marketing fundamentals4+ years marketing experience including retail, agency or restaurant marketingExperience in developing promotions and marketing plans utilizing multiple aspects of the marketing mixStrong communicator, creative thinker and problem solverExcellent project management skills and ability to achieve or beat deadlinesExperienced in analyzing and interpreting data----------------Able to work in fast paced, company environment--Spiced Up Compensation, Benefits, & RewardsAs member of the Restaurant Support Center Team, you'll enjoy an extensive array of Benefits, Rewards and Growth Opportunities designed specifically for you, including:--------Highly competitive salary positioned at the top 25% of the industry--------Medical, Dental, Vision and Life Insurance including domestic partner benefits--------Flexible Spending Accounts (FSAs)--------Annual Bonus--------Market Leading 401(k) Savings Plans with company match--------Paid Vacation--------100% Paid Maternity Leave--------100% Paid Paternity LeaveWe are an Equal Opportunity Employer by both policy and practice and subscribe to Federal and State Laws which forbid discrimination because of race, religion, color, age, sex, gender, national origin, disability, and actual or perceived sexual preference or orientation. Employment at On The Border is at-will, and therefore, can be terminated, with or without cause, at any time, at the option of the employee or of the company. Your signature does not modify this at-will agreement.

Keywords: On The Border Mexican Grill & Cantina, Irving , Brand Marketing Manager, Advertising , Irving, Texas

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