DIGITAL MARKETING MANAGER

Company: CareerStaff Unlimited
Location: Irving
Posted on: February 16, 2020

Job Description:

DIGITAL MARKETING MANAGER

We are looking for a talented individual to add to our growing marketing team in Irving, TX! This person will be responsible for providing the highest level of digital marketing services in support of a national healthcare recruitment firm. This individual will manage digital marketing B2B initiatives across websites, job boards, paid media, paid social and SEO. They will work directly with the Director of Marketing to accomplish strategic marketing initiatives!

WHAT WE OFFER:

• Unparalleled company culture
• Full benefits including medical, dental, vision, 401(k)
• Paid time off, vacation days, sick leave
• Leadership training and advancement opportunities
• On-site training
  RESPONSIBILITIES:
  
  • Assist in managing external vendors, holding them accountable to timelines, budgets and asset development.
  • Provide data-driven insights and contributions to the development of campaign strategy, creative assets, budget management, and overall project management.
  • Dive into SEO-relevant data to transform data sets into actionable insights and develop tactical next steps to drive organic acquisition.
  • Responsible for website management and maintenance to ensure that optimal UX and UI and new, consistent information is strategic and regularly updated.
  • Provides insight into the end-to-end digital customer experience across multiple channels and touchpoints and provides recommendations for improvement and/or enhancement.
  • Develops a deep understanding of CareerStaff Unlimited business objectives and utilizes Google AdWords campaigns, search engine optimization (SEO), and other digital marketing tools to increase traffic, improve conversion rates and generate qualified leads.
  • Researches, assesses, tests and implements innovative digital solutions while serving as a resource for best practices.
  • Project management responsibilities will include website management, job posting, job boards/aggregators, PPC, SEO, SEM, etc.
  • Understanding of paid search strategies, processes, and best practices to drive qualified leads.
  • Optimize user experience through the candidate journey specifically through job postings and website
  • Ability to think creatively in a constantly changing environment about how to maximize the amount of quality leads and traffic coming from digital channels.
  • Strong understanding of B2B marketing, demand generation, and B2B marketing/sales funnels.
    REQUIREMENTS:
    
    • Minimum of 5 to 7 years' experience in B2B healthcare marketing
    • Direct experience in digital and interactive marketing involving web and analytics
    • Up-to-date knowledge of expertise in the latest digital tools and techniques
    • Recruitment marketing experience a plus
      WHO WE ARE:
      
      CareerStaff Unlimited, LLC ("CareerStaff") is a leader in the delivery of workforce solutions and staffing services for the healthcare industry. Our mission is to connect our clients with talented healthcare professionals ensuring the delivery of exceptional patient care. We serve our mission by leveraging a national network of 25+ offices throughout the United States. CareerStaff's services include travel and per diem employment opportunities for nurses, therapists, and pharmacists.
      
      Additionally, CareerStaff provides Managed Service Programs to hundreds of healthcare facilities nationally. By offering unparalleled customer service, unique placement opportunities, top pay and benefits, and employment that meets the lifestyle requirements of our clinicians, CareerStaff attracts high-quality clinicians who transition well to new environments and rapidly assimilate into facility teams.
      
      CareerStaff Unlimited is proud to practice Equal Employment Opportunity and Affirmative Action (EEO/AA).
      
      PM20 PI117798488

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