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Digital Marketing Growth Analyst

Company: New Western Acquisitions
Location: Irving
Posted on: January 11, 2021

Job Description:

Reporting to: Director of Digital MarketingHours: Full Time, ExemptLocation: Corporate, Irving, TXThe Digital Marketing Growth Analyst is highly motivated, metrics-driven, and tenacious. You'll join an innovative and rapidly growing company that is making a significant impact on an entire industry. The person in this role will focus on growth, lead generation, and channel optimization, and will be a key player on our small, passionate team. You'll work to continuously improve engagement, conversion, and revenue across digital marketing channels, with a particular focus on reporting and driving optimizationYour Job:* Take data to actionable decision points that transfer to the real world and align to our business objectives* Partner with Business Intelligence to establish and prepare monthly reporting and analysis on lead conversion across all digital marketing channels* Identifying new ways to optimize marketing channels to drive growth* Setup our digital marketing channels with measurement plans consisting of selecting KPIs, setting targets, defining measurement methodologies and reporting cadence* Identify and quantify opportunities for improvement and growth from intake through the lifecycle, understanding the friction points and continuously working to optimize conversion* Identify automation needs and propose solutionsYou Are:* Growth-minded: Constantly identifying new ways to optimize channels to drive growth* Data-driven: You understand the numbers and use data to inform recommendations* Conversion-focused: Follow the lead journey from intake through the lifecycle, understanding the friction points and continuously working to optimize conversion* Tenacious: Ability to pro-actively plan and prioritize tasks with excellent follow-through* Communicative: Outstanding written and interpersonal communication skills* Detail-oriented: The highest standards for quality control* Tech Savvy: Google Analytics, Google Data Studio, WordPress, Basic HTML, GSuite, Microsoft Suite, Salesforce Marketing Cloud: Email Studio and Journey Builder, HubSpotYou Have:* A minimum of 5+ years' applicable experience in marketing analytics* Bachelor's Degree in Marketing, Communications, Analytics or related field preferred* Proficiency in Microsoft Excel* Exposure to data visualization and analysis tools (Alteryx, Tableau, etc.) (preferred)* Excellent analytical skills, ability to identify opportunities, and experience presenting your finding to upper management* Highly detailed/organized and capable of managing multiple projects and tasks* Flexible and willing to perform other tasks as assigned* Experience with digital marketing channel optimization and analysis#LI-SG1 #CB

Keywords: New Western Acquisitions, Irving , Digital Marketing Growth Analyst, Advertising , Irving, Texas

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