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Digital Marketing Specialist - Social Media

Company: Michaels Stores
Location: Irving
Posted on: January 15, 2022

Job Description:

Support Center - Irving

We're here for the Makers! Come be a part of the team where innovation and teamwork come together to support the most exciting missions in the world!

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

To review a comprehensive list of benefits, please visit Michaels Benefits

CT and CO only -To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO & CT only

The Digital Marketing Specialist - Social Media will be responsible for aiding in content creation, briefing content development and executing our paid social and digital campaigns. This role will leverage best practices, create content, manage the paid content calendar, execute campaigns, and measure results. This is a cross-functional role that will collaborate regularly with other business partners in marketing including marketing strategy, the creative team, and ecommerce. This role will leverage the marketing calendar to brief creative assets specific to various paid media platforms, including Facebook, Instagram, and Pinterest. The role will leverage many systems to manage the briefing and creative production, campaign development, and results measurement including media partners' platforms as well as internally hosted systems like Adobe Analytics.

Major Activities

Channel & Campaign Strategy:

* Work with Media Agency & Media Partners to determine content needs
* Understand channel best practices, media unit types, and content opportunities
* Determine proper ad units and content types to leverage to meet campaign objectives
* Develop and manage content calendar across social platforms

Creative Asset Briefing, Campaign Development & Launch:

* Leverage the Michaels Marketing calendar to determine the right campaigns and content needs by channel.
* Brief campaign assets utilizing internal briefing system
* Give feedback and approve creative assets developed by internal creative team or agency partners
* Leverage internal and external platforms to create, test, and launch campaigns

Measurement, Insights & Reporting:

* Leverage agency and partner tools to determine campaign performance
* Derive insights about what's working and what's not through evaluation of creative messages and ad formats
* Report regularly to media team leadership and marketing partners on campaign performance and learnings for next campaign.

Other duties as assigned

Minimum Education

* Bachelor's degree

Minimum Special Certifications or technical skills

* Understanding of digital content needs, digital campaigns and paid media.
* Working knowledge of various media platforms including Facebook, Instagram, Pinterest and TikTok.
* Ability to monitor, understand results, and apply insights to future campaigns

Minimum Type of experience the job requires

* 3+ years digital experience - agency or brand
* 3+ years marketing or retail experience


* Focus on digital customer experience and problem solving
* Experience in Adobe Photoshop

Preferred Special Certifications or technical skills

* Digital content, Media platform certification preferred

Preferred Type of experience the job requires

* Experience with paid media platforms preferred

Applicants in the U.S. and Canada must satisfy federal, state, provincial and local legal requirements of the job.

Keywords: Michaels Stores, Irving , Digital Marketing Specialist - Social Media, Advertising , Irving, Texas

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