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Senior Data Scientist - Marketing Analytics

Company: Cottonwood Financial
Location: Irving
Posted on: June 21, 2022

Job Description:

Reporting to our Director of Marketing Analytics, you will play a key role in increasing our profits through advanced data science analytics in Marketing, focusing on customer acquisition, customer retention and customer lifetime value. You will be the senior analyst, on a fast-paced and growing team of data science analysts, that is making an immediate impact across the entire company. This is a wonderful opportunity for a talented person to take his/her next career step and assume greater responsibility in mentoring other data science analysts and managing fintech projects to help solve a wide variety of business opportunities. As a Senior Data Scientist - Marketing Analytics (aka Senior Marketing Analytics Analyst), you have the flexibility to work fully remote from your home office in the Dallas-Fort Worth area.Key Responsibilities

  • Manage ongoing Direct Mail campaign strategies and analytics
  • Work closely with the Marketing team to manage media channels by monitoring trends, extracting and analyzing data, identifying opportunities, developing and presenting recommendations, implementing the strategies and measuring the impact
  • Work closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messaging
  • Design, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and Radio
  • Identify, analyze, and produce recommendations for strategies surrounding the Lead's Website and Customer Portal
  • Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development
  • Identify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
  • Successfully manage and complete multiple concurrent projects efficiently
  • Develop actionable reports for use by the senior leadership team
  • Evaluate and quantify current and future marketing strategies and opportunities
  • Successfully manage and complete multiple concurrent projects without losing focusRequirements
    • BS in an analytical field such as Statistics, Econometrics, Applied Mathematics, or highly quantitative engineering (e.g., Chemical Engineering, Mechanical Engineering)
    • 4+ years of analytics experience
    • 2+ years of testing, analyzing and optimization of consumer-facing websites for online conversion
    • Proficiency with advanced statistical analysis tools such as Python, R, SAS and/or SQL
    • Demonstrated experience in building response and/or propensity models
    • Demonstrated experience with direct mail prescreen process
    • Demonstrated experience analyzing customer behavior, creating customer segmentation and/or creating targeted treatment strategies
    • Demonstrated success using performance-based marketing ROI analysis to drive decisions and strategy
    • Demonstrated ability to explain analytical concepts and results to business leaders
    • Great verbal and written communicator
    • Capitalistic mindset supported by a strong business acumen and work ethic
    • Technology acumen
    • Demonstrated ability to explain and utilize business value of projects
    • Local (Dallas/Fort Worth area) candidates only - no relocation
    • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the futurePreferred Qualifications
      • Master's Degree
      • Project Management Experience
      • 2+ years of consumer credit experience
      • Understanding of credit bureau data and credit performance
      • People Management Experience
      • Experience with Marketing Mix Modeling or similar statistical analysisCompensation
        • Starting annual salary of $155,000Workplace
          • Flexibility to work fully remote from your home office in the Dallas-Fort Worth areaBenefits
            • Medical, dental, and vision
            • Voluntary life/ AD&D
            • Short-term & long-term disability
            • 401K with company match
            • Paid vacation, holidays, and sick time
            • Paid maternity, paternity, bereavement, extended medical leave, and jury duty
            • Corporate discount program on "personal cell phone accounts" with select providers
            • Corporate discount program on Microsoft 365 "Home Use Program"
            • Business casual work environment About Cottonwood Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We provide best-in-class customer service and offer an innovative mix of financial products and services to our customers through our online customer portal, www.cashstore.com, as well as through our 230+ retail locations, in 3 states, under our Cash Store brand.We have a healthy balance sheet, are positioned to grow, and have been named multiple times to the Inc. 5000 list of America's---fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.---Cottonwood Financial is proud to be an equal opportunity employer.

Keywords: Cottonwood Financial, Irving , Senior Data Scientist - Marketing Analytics, Advertising , Irving, Texas

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