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Sr Professional- Marketing- B2B Lead Generation & Email Marketing

Company: CoreLogic
Location: Irving
Posted on: June 25, 2022

Job Description:

Who We Are:Join our team of over 5,000 employees globally, who provide the insights through data and next generation technology that help millions of people find, buy and protect the homes they love. From the beginning, CoreLogic has been driven by a single purpose - to innovate and create solutions that solve our clients' toughest challenges in the housing market. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.We apply that same dedication to creating a diverse and inclusive work culture that inspires innovation and bold thinking. A place where individuals can work on small teams, feel valued, and directly impact the real estate industry. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset - our people!What You'll Do:The Lead Generation Manager is responsible for supporting our Inside Sales Team with a steady stream of lead-generating campaigns with a heavy emphasis on email nurture. As such, he/she will create, manage, track and report on each campaign. The Lead Generation Manager is responsible for ensuring that each email has a compelling message and CTA optimized to resonate with the target audience and maximize lead generation. In addition to effectively promoting a given product or solution, each email must align with the Company's overall Brand narrative and messaging strategy. The Lead Generation Manager will work closely with the Inside Sales Team and the Product Marketers to create campaign content. He/she will be responsible for managing all email lists and for publicizing a prioritized schedule with each campaign and its associated content. He/she will identify and address any technical issues that may arise during a campaign, and will monitor campaign performance going forward, making any necessary adjustments.Each week, the Lead Generation Manager will generate campaign KPI reports, present the campaign data and analysis to Sales, and recommend enhancements to drive improved performance in future campaigns.The Lead Generation Manager must work well under pressure and be able to juggle multiple tasks while consistently meeting deadlines.What You Bring:

  • Proven work experience (5-7 years) as an Lead Generation & Email Marketing Manager or Digital Marketing Specialist
  • Hands-on experience with Eloqua or Pardot a plus, basic HTML coding, and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of latest digital marketing trends
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with marcom analytics and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skillsCoreLogic's Diversity Commitment:---CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. --- We are better together when we support and recognize our differences.---EOE AA M/F/Veteran/Disability:---CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace. ------Please apply on our website for consideration.---Privacy Policy - providing your telephone number, you agree to receive automated (SMS) text messages at that number from CoreLogic regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide.Connect with us on social media! Click on the quick links below to find out more about our company and associates.

Keywords: CoreLogic, Irving , Sr Professional- Marketing- B2B Lead Generation & Email Marketing, Advertising , Irving, Texas

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