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Lead Brand Journalist

Company: Vizient, Inc.
Location: Irving
Posted on: September 22, 2022

Job Description:

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance now and in the future.Summary:
In this role you will work closely with assigned areas of the business to elevate the company's digital presence as the leading healthcare performance improvement company in the country. You will do this through powerful storytelling and other visuals that grab audience attention; creating content that is authentic, relevant, inspiring and forges connections with internal and external audiences. You will identify story angles and interview internal subject matter experts to draft compelling brand journalism stories that connect with audiences on multiple platforms to help leaders share expertise, opinions, and success stories. You will lead story-mining for the assigned business unit(s), identify subject matter experts (SME), attend events, monitor relevant internal community groups, and collaborate with marketing peers to support Vizient's mission to help our members deliver high-value care by aligning cost, quality and market performance.

  • Contribute to communicating Vizient's expertise and thought leadership through conception and development of Vizient stories and internal communications as appropriate that can be shared across various channels.
  • Establish and maintain an editorial calendar based on business objectives for assigned business unit(s).
  • Identify, write and manage the review/approval process to create innovative and compelling stories for various communication platforms.
  • Look for innovative ways to tailor existing content to make it relevant and engaging for use on brand storytelling platforms.
  • Cultivate opportunities for Vizient stories by monitoring and proactively identifying news and audience communication trends in assigned areas.
  • Champion the link between brand journalism, news media, social media and other audience communication platforms with assigned business unit(s).
  • Work collaboratively with other Vizient teams to identify brand journalism stories that support larger projects, marketing campaigns and identify potential content sources.
  • Identify opportunities for visual elements to enhance storytelling including video, photography and graphics.
  • Use analytics to guide and develop content, as well as adapt it to increase engagement.
    • Relevant degree preferred.
    • 7 or more years of relevant experience required.
    • Experience working in brand journalism, print media or some capacity of media and/or corporate media required.
    • Ability to synthesize information and ideas into compelling content in a variety of formats.
    • Excellent brand journalism writing and editing skills and proficient in Associated Press (AP) Style.
    • Expertise in Microsoft Office Suite, Adobe Creative Suite and Canva preferred.
    • Experience with Visual Storytelling through video and simple graphics preferred.
    • Able to work with a positive attitude and a passion to both learn and teach.
    • Highly organized with great attention to detail.
    • Able to multitask, work independently and as part of a team and as part of a team.#IDS#LI-LHEstimated Hiring Range:$88,900.00 - $132,250.00This position is also incentive eligible.Vizient has a comprehensive benefits plan! Please view our benefits here: Opportunity Employer: Females/Minorities/Veterans/Individuals with DisabilitiesThe Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

Keywords: Vizient, Inc., Irving , Lead Brand Journalist, Advertising , Irving, Texas

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