IrvingRecruiter Since 2001
the smart solution for Irving jobs

Demand Generation Specialist (Marketing)

Company: Resideo
Location: Irving
Posted on: November 22, 2022

Job Description:

The Demand Generation Specialist is an essential team player who will design and implement customer nurture programs with our global lead generation backbone, Marketo, and related tools and systems. The Demand Generation Specialist will develop and execute integrated marketing campaigns to drive lead qualification and progression through the sales pipeline. To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.
This is a hybrid role - onsite days are typically Tuesdays and Wednesdays.
Job Duties:

  • Develop multi-touch demand generation and lead nurture campaigns across all audiences and channels
  • Create, test, optimize, and deploy nurture campaigns based on behavior and product categories
  • Track, measure and analyze campaign results, report metrics and recommend improvements
  • Track and analyze market trends, opportunities, industry tactics, competitors and best practices
  • Develop and manage high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing opportunities, and drive ecommerce sales
  • Monitor and consistently improve lead scoring and lead flow.
  • Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data management
  • Assists in demand generation data maintenance and hygiene within the automation tool, and responsible for accurate segmentation and targeting
  • Establishes and delivers marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
  • Work cross-functionally with the global team and provide guidance, build Marketo programs, drips & nurtures in support of our global business efforts.
  • Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing.
    YOU MUST HAVE:
    • Bachelor's degree in marketing or related field
    • 3-5 years marketing automation experience, Marketo preferred
    • Strong working knowledge of Salesforce.com
    • Experience generating qualified leads for sales
    • Experience creating, implementing, and measuring proven successful seeding, demand creation, lead nurturing and pipeline acceleration programs
      WHAT'S IN IT FOR YOU:
      • New state of the art offices in our Dallas location.
      • Hybrid work model available.
      • Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
      • Opportunity to work for a growing company with many opportunities for career advancement
      • Benefits - Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, retirement plans, vacation & holidays.

        ABOUT USResideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.
        At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Keywords: Resideo, Irving , Demand Generation Specialist (Marketing), Advertising , Irving, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Irving RSS job feeds