Paid Media Specialist

Company: Berkshire Hathaway Automotive
Location: Irving
Posted on: January 24, 2023

Job Description:

Overview: Berkshire Hathaway Automotive is one of the nation's largest automotive groups, providing many opportunities for our family of employees. Berkshire Hathaway Automotive is currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for a nationwide group of automotive dealerships. This position is full time and onsite at our Marketing Headquarters, located in Cypress Waters in Irving, Texas. Benefits

• Competitive compensation
• Fast paced work environment
• Career growth opportunities
• Medical and dental coverage available first day after 2 months of employment
• Two weeks paid vacation after 90-day orientation period
• 401(k) enrollment on first day of employment Responsibilities: The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:
  • Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform
  • Managing Remarketing/Display campaigns in Google Display Network and Social platforms.
  • Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing
  • Conducting, measuring, and implementing the results of A/B tests
  • Keeping up with the latest digital advertising industry developments
  • Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth
  • Preparing and delivering digital marketing performance reviews with dealership stake holders.
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Acting as one of our resident digital marketing experts Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The responsibilities listed above are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience
    • Bachelor's degree preferred, equivalent experience accepted
    • Up to 4 years of experience managing paid digital campaigns preferred, willing to train
    • Working experience directly managing paid advertising via search and social media platforms preferred
    • Experience working with project management platforms similar to Asana and Monday.
    • Google Ads, Bing Ads and Google Analytics certification required within 30 days, current certifications preferred Skills/Knowledge
      • Basic knowledge of Microsoft Excel
      • Basic knowledge of all other Microsoft Office programs
      • Working knowledge of Google Analytics or similar analytics platform
      • Mathematically inclined
      • Excellent communication skills, both written and verbal All potential employees must pass pre-employment testing including a background check and drug screen Click Here to Learn About Who We Are: We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Berkshire Hathaway Automotive, Irving , Paid Media Specialist, Advertising , Irving, Texas