Paid Media Specialist
Company: Berkshire Hathaway Automotive
Location: Irving
Posted on: January 24, 2023
Job Description:
Overview: Berkshire Hathaway Automotive is one of the nation's
largest automotive groups, providing many opportunities for our
family of employees. Berkshire Hathaway Automotive is currently
seeking a Paid Media Specialist to collaborate with our
industry-leading marketing team in the management of paid digital
marketing campaigns for a nationwide group of automotive
dealerships. This position is full time and onsite at our Marketing
Headquarters, located in Cypress Waters in Irving, Texas.
Benefits
- Competitive compensation
- Fast paced work environment
- Career growth opportunities
- Medical and dental coverage available first day after 2 months
of employment
- Two weeks paid vacation after 90-day orientation period
- 401(k) enrollment on first day of employment Responsibilities:
The primary responsibility of the Paid Media Specialist is to drive
quality traffic to the dealership websites for the purpose of
generating leads by:
- Managing large budgets for multiple dealerships and different
campaign types on multiple platforms including Google Ads,
Microsoft Ads, Meta, YouTube and Others. Directly building
effective Meta / Paid Search campaigns in the appropriate channel
platform
- Managing Remarketing/Display campaigns in Google Display
Network and Social platforms.
- Continuously strive to improve account performance and
advertising efficiency through campaign optimization and A/B
testing
- Conducting, measuring, and implementing the results of A/B
tests
- Keeping up with the latest digital advertising industry
developments
- Proactively consult with dealership representatives to
recommend new campaign opportunities, budget changes and to scale
existing campaigns to drive traffic growth
- Preparing and delivering digital marketing performance reviews
with dealership stake holders.
- Performing traffic analysis in Google Analytics related to paid
digital traffic and other sources / mediums
- Acting as one of our resident digital marketing experts
Qualifications: To perform this job successfully, an individual
must be able to perform each essential duty satisfactorily. The
responsibilities listed above are representative of the knowledge,
skill, and/or abilities required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. Education and/or Experience
- Bachelor's degree preferred, equivalent experience
accepted
- Up to 4 years of experience managing paid digital campaigns
preferred, willing to train
- Working experience directly managing paid advertising via
search and social media platforms preferred
- Experience working with project management platforms similar to
Asana and Monday.
- Google Ads, Bing Ads and Google Analytics certification
required within 30 days, current certifications preferred
Skills/Knowledge
- Basic knowledge of Microsoft Excel
- Basic knowledge of all other Microsoft Office programs
- Working knowledge of Google Analytics or similar analytics
platform
- Mathematically inclined
- Excellent communication skills, both written and verbal All
potential employees must pass pre-employment testing including a
background check and drug screen Click Here to Learn About Who We
Are: We are an equal opportunity employer and prohibit
discrimination/harassment without regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state or local
laws.
Keywords: Berkshire Hathaway Automotive, Irving , Paid Media Specialist, Advertising , Irving, Texas
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