Digital Marketing Specialist

Company: RedSail Technologies
Location: Irving
Posted on: March 19, 2023

Job Description:

Our Company:

RedSail Technologies is a rapidly growing software development company that specializes in providing cutting-edge solutions for the pharmacy industry. Our mission is to empower pharmacies and transform care by developing innovative software that simplifies complex processes, improves efficiency, and enhances patient outcomes.

Position Summary:

We are looking for a talented and experienced Digital Marketing Specialist to join our marketing team for an in-office position. The ideal candidate will have a strong understanding of digital marketing channels and techniques, with a proven track record of driving results. As our Digital Marketing Specialist, you will be responsible for developing and executing marketing campaigns to promote our software solutions
Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Monitor and optimize campaign performance to achieve KPIs and improve ROI.
• Work with cross-functional teams to develop and execute campaigns that align with our brand vision and mission.
• Conduct research and analysis to identify new digital marketing opportunities and emerging trends.
• Stay up-to-date with the latest digital marketing technologies and techniques, and share insights and best practices with the team.Qualifications:
  • Bachelor's degree in marketing, advertising, or a related field
  • 3+ years of experience in digital media planning and execution, preferably in a technology-driven environment
  • Experience managing and optimizing digital marketing campaigns across multiple channels, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
  • Strong analytical skills, with the ability to measure and report on campaign performance using data-driven insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Knowledge of digital marketing technologies and tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.At RedSail Technologies, we are committed to building a diverse and inclusive workplace. We welcome and encourage applications from all qualified candidates, regardless of race, gender, sexual orientation, religion, or disability.If you are passionate about design and marketing, and want to join a dynamic, fast-paced team that is changing the pharmacy industry, please submit your application today. We look forward to hearing from you!

Keywords: RedSail Technologies, Irving , Digital Marketing Specialist, Advertising , Irving, Texas