Digital Marketing Specialist
Company: RedSail Technologies
Location: Irving
Posted on: March 19, 2023
Job Description:
Our Company:
RedSail Technologies is a rapidly growing software development
company that specializes in providing cutting-edge solutions for
the pharmacy industry. Our mission is to empower pharmacies and
transform care by developing innovative software that simplifies
complex processes, improves efficiency, and enhances patient
outcomes.
Position Summary:
We are looking for a talented and experienced Digital Marketing
Specialist to join our marketing team for an in-office position.
The ideal candidate will have a strong understanding of digital
marketing channels and techniques, with a proven track record of
driving results. As our Digital Marketing Specialist, you will be
responsible for developing and executing marketing campaigns to
promote our software solutions
Responsibilities:
- Develop and execute digital marketing campaigns across multiple
channels, including search engine optimization (SEO), pay-per-click
(PPC) advertising, social media marketing, email marketing, and
content marketing.
- Monitor and optimize campaign performance to achieve KPIs and
improve ROI.
- Work with cross-functional teams to develop and execute
campaigns that align with our brand vision and mission.
- Conduct research and analysis to identify new digital marketing
opportunities and emerging trends.
- Stay up-to-date with the latest digital marketing technologies
and techniques, and share insights and best practices with the
team.Qualifications:
- Bachelor's degree in marketing, advertising, or a related
field
- 3+ years of experience in digital media planning and execution,
preferably in a technology-driven environment
- Experience managing and optimizing digital marketing campaigns
across multiple channels, including SEO, PPC advertising, social
media marketing, email marketing, and content marketing.
- Strong analytical skills, with the ability to measure and
report on campaign performance using data-driven insights.
- Excellent communication and collaboration skills, with the
ability to work effectively with cross-functional teams.
- Knowledge of digital marketing technologies and tools,
including Google Analytics, Google Ads, Facebook Ads Manager, and
email marketing platforms.At RedSail Technologies, we are committed
to building a diverse and inclusive workplace. We welcome and
encourage applications from all qualified candidates, regardless of
race, gender, sexual orientation, religion, or disability.If you
are passionate about design and marketing, and want to join a
dynamic, fast-paced team that is changing the pharmacy industry,
please submit your application today. We look forward to hearing
from you!
Keywords: RedSail Technologies, Irving , Digital Marketing Specialist, Advertising , Irving, Texas
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