Marketing Lead

Company: Collabera
Location: Irving
Posted on: April 11, 2025

Job Description:

Position details:

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Client: Banking
Job Title: Engagement Marketing Lead
Location: Irving, TX 75039
Duration: 12 months with possible extension - Hybrid
Schedule: Mon - Fri: Standard business hours
Start Date: ASAP

Job Description:
--- As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns.
--- In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.
--- You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.

Responsibilities:
--- Leading the development of engagement marketing emails with internal stakeholders
--- Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
--- Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
--- Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Bank's marketing workflow tool to maintain Bank's high controls standard
--- Working across multi-functional teams, such as:
--- Product and Marketing Strategy team
--- Email Channel team and Operations
--- Agencies for creative development and execution
--- Marketing Information Management and channel teams to influence and coordinate targeting

Qualifications:
--- Proven track record in email marketing with 5-10 years of experience required
--- Experience with Sales Force Marketing Cloud
--- Experience with Email Results Reporting and Analysis
--- Bachelor's degree required
--- Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
--- High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
--- Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
--- Creativity and innovation with a focus on constant improvement
--- Excellent written and oral communication skills
--- Highly proficient with Excel and PowerPoint presentation
--- Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

Keywords: Collabera, Irving , Marketing Lead, Advertising , Irving, Texas