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Copywriter

Company: Targetbase
Location: Irving
Posted on: June 13, 2018

Job Description:

Location: Irving, TX
Department: Creative
Description


JOB SCOPE & PURPOSE

The Copywriter creates communication solutions by developing concepts and copy treatments with an art director partner that are on strategy and motivate desired consumer behavior.

MAIN RESPONSIBILITIES

  • Regularly attends and participates in kickoffs, team meetings, and client presentations
  • Collaborates fully with art director and print/digital production to develop solid conceptual ideas and formats that implement strategy and direction from the brief
  • Meets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectives
    • Works with the library, researchers, or interview subjects as the project demands
      • Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project's objectives
        • Presents layouts of concepts to Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner
          • Supports creative concepts by providing verbal and written rationales as requested
            • Executes creative in multiple mediums by writing innovative copy using vivid language and examples appropriate to the client's needs
              • Writes economically, including a complete, benefit-oriented selling message without extraneous embellishments
              • Examines copy consistently throughout a project to ensure it is cohesive, including proofing mechanicals and proofs
              • Organizes personal work time effectively and work with project manager, ensuring all team members have the necessary time to review copy decks and proofs
                • Contributes to building a positive agency culture, building positive working relationships with internal team, other departments, and clients
                • Utilizes excellent writing and conceptual abilities to consistently develop and execute strategically sound and portfolio-worthy work
                • Shows grasp of subject matter and technical proficiency in copy
                • Ensures deliverables integrate with all other tactics within a campaign
                • Keeps group creative director, Creative teammates, and project manager up to date on project status
                • Works with Client Service, Technology, and/or SBA to develop and execute accurate solutions for the respective client
                • Develops and exhibits strong presentation and negotiation skills
                • May work directly with client (in conjunction with internal team)

                  PERFORMANCE EXPECTATIONS
                • Quality and overall impact of deliverables: Strives to achieve executional excellence. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.
                • Team and/or client feedback and satisfaction: Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.
                • Commitment to vision and guiding principles of agency and competency: Number one focus is on quality and ensuring that quality is achieved at every stage of the project
                • Organizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Maintains proficiency in copywriting and editing techniques.

                  REQUIRED SKILLS

                  EXPERIENCE & EDUCATION
                  • 1-2 years of agency experience in copywriting
                  • Other writing experience is an asset
                  • Bachelor's Degree in English, Journalism, or Marketing Communications or diploma from copywriting program is an asset

                    KNOWLEDGE & ABILITY
                    • Proven ability to work in a team environment
                    • Proficient in the Microsoft Office Suite
                    • Command of both literate and colloquial English
                    • Demonstrated ability to rationalize, judge, and organize ideas
                    • Well organized and able to multitask
                    • Solid brainstorming acumen and able to lead ideation


                      PI102881181

                      Keywords: Targetbase, Irving, Copywriter, Advertising, Irving, Texas

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