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Account Executive-Sales & Marketing

Company: Targetbase
Location: Irving
Posted on: July 12, 2018

Job Description:

Location: Irving, TX
Department: Sales & Marketing
Description

JOB SCOPE & PURPOSE

The Sales & Marketing Account Executive is the primary and critical support person for the sales team in all sales and marketing efforts.

MAIN RESPONSIBILITIES

--- Creates, maintains, and updates all marketing materials (case studies, bios, references, etc.)

--- Coordinates and administers demand generation programs to ensure letters, outbound communications, follow-up, and tracking take place against prime prospects

--- Handles internal coordination and documentation for updating sales tools, including case studies, testimonials, credentials, website, and sales portal

--- Manages all PR functions from initial creation to implementation, including white papers, press releases, thought leadership pieces, web content, etc.

--- Tracks, monitors, and reports on sales team status, including all reporting as specified by the SVP, Sales & Marketing; responsible for reporting in the sales force automation tool

--- Creates and documents processes to further streamline the sales process

--- Sources and identifies trade shows; gathers information and develops one-page fact sheets for internal approvals

--- Provides support for competitor insights by monitoring news wires, websites, etc.; develops internal news alerts to apprise senior management of activity

--- Monitors news wires for client activity; provides information to senior management team and client leads

--- Sources opportunities for speaking engagements; identifies publications to build relationships in order to feature the senior management team

--- Sources content and creates updates for Targetbase website

--- Participates in the development, implementation, and maintenance of social media strategy

  • Continually drives for results and highest quality standards

    PERFORMANCE EXPECTATIONS
  • Quality and overall impact of deliverables: Strives to achieve executional excellence. Work is completed on time and within budget. Creates documents in a professional manner. Focuses on the end result to ensure scope of project is accurate, communicated properly, and well understood.
  • Team and/or client feedback and satisfaction: Ensures a limited amount of rework. Background and goal of project is always provided. Team members provide praise for work done.
  • Commitment to vision and guiding principles of agency and competency: Number one focus is promoting Targetbase in the marketplace. Respect for the individual is at the core of all team interactions. Focuses on solutions versus challenges.
  • Organizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Understands the vision of the agency. Has adequate knowledge of the competencies. Understands the client work and associated results.

    EXPERIENCE & EDUCATION
    • Minimum of 2-3 years of experience in a sales and marketing role
    • Bachelor's Degree in Business, Liberal Arts, Marketing, or Communications
      PI103339813

      Keywords: Targetbase, Irving, Account Executive-Sales & Marketing, Advertising, Irving, Texas

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