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Senior Analyst, Marketing Analytics

Company: Targetbase
Location: Irving
Posted on: October 12, 2018

Job Description:

Location: Irving, TX
Department: SBA - Dallas
Description

About Targetbase
As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. For more information, visit .

Bring your strong SQL and Analytics passion to our Analytics team to help clients leverage their data.

JOB SCOPE & PURPOSE

The Senior Analyst within Analytics provides impactful and insightful analysis and business intelligence to Targetbase clients. He/she has subject-matter expertise in one area of analytics and has a desire to expand his/her applications and capabilities in the area of marketing analytics.

MAIN RESPONSIBILITIES

  • Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours
  • Provides business and customer insights based on data analysis and report/trend monitoring
  • Develops mastery of Targetbase's key analytical competencies and tools
  • Solves problems by proactively thinking through approaches to the data or analysis based on the objectives of the assignment
  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work
  • Puts the client first, anticipating, understanding, and meeting/exceeding client expectations

    REQUIRED SKILLS

    EXPERIENCE & EDUCATION
    • Minimum of 3 years of applied analytics experience
    • Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
    • Bachelor's Degree is required

      KNOWLEDGE & ABILITY
      • Intermediate-level knowledge of analysis techniques
      • Proficient with SAS, R or other data mining tools
        • Proficient in Excel, Word, and PowerPoint
        • Effective communication skills

          POSITION REQUIREMENTS
          • Overtime may be necessary
          • Some travel may be required
            PI104830467

            Keywords: Targetbase, Irving , Senior Analyst, Marketing Analytics, Advertising , Irving, Texas

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