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Marketing Manager - Acquisition Integration (AI)

Company: 7-Eleven
Location: Irving
Posted on: December 5, 2019

Job Description:

Overview Who we areImagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee-- and Big Bite--. "Brain Freeze" is a 7-Eleven registered trademark for our 53-year old Slurpee-- and with over 67,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.But there's a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It's what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us. How we leadAt 7-Eleven we are guided by our Leadership Principles.Be Customer ObsessedBe Courageous with Your Point of ViewChallenge the Status QuoAct Like an EntrepreneurHave an "It Can Be Done" AttitudeDo the Right ThingBe AccountableEach principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores. About This OpportunityThis position will support the transition of newly acquired stores -remodel and rebrand projects. This position helps to support local market sales acceleration for remodeled / rebranded stores. This person will support the development of marketing elements for branded stores and unbranded stores in transition by creating compelling marketing communication through agency resources. This person will provide support to the operations team to ensure that remodeled and rebranded stores have all in-store signage necessary for business at opening.ResponsibilitiesEnsure stores undergoing construction and /or brand transition have the appropriate marketing support materials to convey a positive message to consumers and minimize any negative impact based on change.Conducts scope walks, audits equipment, recommends optimal and/or customized signage packages for remodels and rebrands.Determine plan for specific phases of the store - rebrand vs remodel vs changeover.Coordinate events and local store marketing activation for remodels and rebrands in collaboration with Field Marketing Lead.Ensures that new stores and acquisition stores are properly launched with Day One activity as they come on line into the 7-Eleven system and that proprietary products are properly supported.Ensure that all M&A stores are integrated into the monthly sales plan/kit process and communicated to Stores, Field Operations, Merchandising and Marketing. If store is rebranded as 7-Eleven and operated by core 7-Eleven, then transitional POP support to Core 7-Eleven marketing and print vendor.Work cross-functionally with category management, AI and operations to ensure the successful support of all product, restaurant and service platforms.Works cross-functionally to support organizational initiatives and bring marketing solutions.Leads production and implementation of signage with print vendor on all needed store support.Supports maintaining accurate store database with print vendor.Ensures projects are delivered on time and within budget.QualificationsEducation: Bachelors/4 year Degree.Experience: 5+ years, Consumer Marketing or Retail Marketing, Ad Agency, Retail Operations with Marketing Experience Preferred.Strong written and oral communication; proven ability to influence outcomes and to direct agencies to deliver strong results through marketing and communication.Print production, Direct and Digital Marketing with experience in Social Media, Digital and CRM a plus.Ability to manage projects for excellent execution and flexibility to shift as changing priorities required.Ability to lead and work cross-functionally without direct authority.Strong interpersonal skills and ability to influence across functional areas that do not directly report to him/her.Analytic and insights development skills to impact innovation results and customer acceptance.Travel required 15-20%

Keywords: 7-Eleven, Irving , Marketing Manager - Acquisition Integration (AI), Executive , Irving, Texas

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