IrvingRecruiter Since 2001
the smart solution for Irving jobs

Director, Digital Marketing

Company: Sodexo
Location: Irving
Posted on: October 15, 2020

Job Description:

Unit DescriptionSodexo is seeking a dynamic leader as the Director, Digital Marketing for the Marketing and Sales Distribution Center (MSDC) located in Irving, TX. The Director, Digital Marketing will be responsible for the creation and on-going implementation of a fully integrated digital marketing strategy that supports the Marketing & Sales organizations of all segments in North America and share best practices with other regional MSDC throughout the Sodexo Group. The Director, Digital Marketing will: Promote Sodexo's overall brand image, drive business growth and sales enablement, by developing and managing a strategy for an integrated Digital Marketing technology stack. This will include integrated content marketing campaigns and ongoing innovation of Sodexo's digital presence. Partner with global colleagues to speak with one voice on behalf of Sodexo. Advice segments and transversal functions on the creation of new content, including use of video and multimedia, to promote lead generation, keep audiences engaged and attract new followers. Develop, manage, and lead ABM (Account Based Marketing) strategy for Sodexo that drives MQL's within our target accounts. Develop a measurable content marketing strategy designed for lead generation. This encompasses a focused thought leadership strategy that maps back to the brand narrative and ultimately drives business thru ABM campaigns. Lead the implementation of the integrated digital marketing technology stack across the region, engaging with all business segments to develop shared and customized content for their target customers. Partner with IT, operations, marketing, sales, Creative Center and PR colleagues to deploy campaigns that yield optimum sales pipeline formation and share of voice in the market, targeting appropriate customer segments. Primary duties & responsibilities include: Marketing Strategy - Develop digital campaign strategies in conjunction with segment/industry marketing leads focused on developing MQL's within our target accounts. The strategy must focus on ABM and consist of awareness, consideration, and conversion across all digital channels and medias. The strategy must be based on proven methods with success measurements that drive sales growth. ABM tactics that support sales & marketing account plans that not only support new business growth but cross sell and up-sell efforts as well. Content Marketing - Define and develop content marketing playbook for segment/industry focused marketers to support ABM based marketing campaigns/programs. In addition to the content we're looking for ABM playbook to support new business growth. Digital content consisting of valuable gated content including conversion optimizing landing/conversion pages and the science to back it up. Ensure 100% compliance with all county, state, and local regulations. Scale platform in accordance with established integration and master data management plan including CRM and Content Management applications Website & Engagement technology - Develop and support a website strategy that supports our targeted audiences (Recruitment, Employees, Prospects, and Customers) that drives best in class experiences and best in class engagement & rankings. Technology consists of CRM, Web Platform, Social engagement, Bots, Content, and conversion focused efforts that results in new business growth. This role focuses primarily on Prospects and Customers with a purpose to drive sales growth thru MQL's that convert to SAL's & SAO's, with future state including eCommerce sales. SEO & SEA - Organic & paid search strategies & models that drives traffic and insures Sodexo is ranked best in class, supports ABM campaigns which result in MQL's in our target account base. This role must have extensive experience driving traffic that converts, and has either led teams or worked in conjunction with SEM teams. Data, Science, Measurement - Contact data strategy to support ABM, campaign performance dashboards and review, and use the data/learnings/trends to continuously improve campaigns/programs/content/strategies that optimize results/conversion. Technologies consist of CRM, Data Warehouse, Business Analytics Reporting & data analysts. Measuring and improving results across aspects of digital marketing including assets, content, website, digital engagement etc.Working for Sodexo:How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and other career growth opportunities, along with the performance of organizations. We believe it is important for our work to be meaningful to all who contribute to it, and we remain faithful to our mission, our core values and the ethical principles that have guided us since 1966. We support these values and help them thrive in each employee. We strive to make working for Sodexo a genuinely great experience with benefits to promote your professional, personal and financial well-being, and to improve your Quality of Life now and into the future. Our experiences with our over 50 million customers each and every day enable us to develop Quality of Life services that reinforce the well-being of individuals, improving their effectiveness and helping companies and organizations to improve performance --- every day. Apply Now!Are you ready to start your Sodexo career? Apply now! Not the job for you? At Sodexo, we offer Marketing positions in a variety of business segments, including Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search for Marketing jobs. Position SummaryThis position is responsible for the creation and on-going implementation of a fully integrated digital marketing strategy that supports the Marketing & Sales organizations of all segments in North America and share best practices with other regional MSDC throughout the Sodexo Group Promote Sodexo's overall brand image, drive business growth and sales enablement, by developing and managing a strategy for an integrated Digital Marketing technology stack. This will include integrated content marketing campaigns and ongoing innovation of Sodexo's digital presence. Partner with global colleagues to speak with one voice on behalf of Sodexo. Advice segments and transversal functions on the creation of new content, including use of video and multimedia, to promote lead generation, keep audiences engaged and attract new followers. Develop, manage, and lead ABM (Account Based Marketing) strategy for Sodexo that drives MQL's within our target accounts. Develop a measurable content marketing strategy designed for lead generation. This encompasses a focused thought leadership strategy that maps back to the brand narrative and ultimately drives business thru ABM campaigns. Lead the implementation of the integrated digital marketing technology stack across the region, engaging with all business segments to develop shared and customized content for their target customers. Partner with IT, operations, marketing, sales, Creative Center and PR colleagues to deploy campaigns that yield optimum sales pipeline formation and share of voice in the market, targeting appropriate customer segments. Primary duties & responsibilities include: Marketing Strategy - Develop digital campaign strategies in conjunction with segment/industry marketing leads focused on developing MQL's within our target accounts. The strategy must focus on ABM and consist of awareness, consideration, and conversion across all digital channels and medias. The strategy must be based on proven methods with success measurements that drive sales growth. ABM tactics that support sales & marketing account plans that not only support new business growth but cross sell and upsell efforts as well. Content Marketing - Define and develop content marketing playbook for segment/industry focused marketers to support ABM based marketing campaigns/programs. In addition to the content we're looking for ABM playbook to support new business growth. Digital content consisting of valuable gated content including conversion optimizing landing/conversion pages and the science to back it up. Ensure 100% compliance with all county, state, and local regulations. Scale platform in accordance with established integration and master data management plan including CRM and Content Management applications Website & Engagement technology - Develop and support a website strategy that supports our targeted audiences (Recruitment, Employees, Prospects, and Customers) that drives best in class experiences and best in class engagement & rankings. Technology consists of CRM, Web Platform, Social engagement, Bots, Content, and conversion focused efforts that results in new business growth. This role focuses primarily on Prospects and Customers with a purpose to drive sales growth thru MQL's that convert to SAL's & SAO's, with future state including eCommerce sales. SEO & SEA - Organic & paid search strategies & models that drives traffic and insures Sodexo is ranked best in class, supports ABM campaigns which result in MQL's in our target account base. This role must have extensive experience driving traffic that converts, and has either led teams or worked in conjunction with SEM teams. Data, Science, Measurement - Contact data strategy to support ABM, campaign performance dashboards and review, and use the data/learnings/trends to continuously improve campaigns/programs/content/strategies that optimize results/conversion. Technologies consist of CRM, Data Warehouse, Business Analytics Reporting & data analysts. Measuring and improving results across aspects of digital marketing including assets, content, website, digital engagement etc.

Keywords: Sodexo, Irving , Director, Digital Marketing, Executive , Irving, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Texas Regional Medical Director (Physician #)
Description: Administrative/CEO opening in Dallas, Texas. Sanitas, a 40-year Global healthcare organization, has begun its rapid expansion in Texas through a strategic collaboration with Blue Cross and Blue Shield (more...)
Company: Sanitas Medical Center
Location: Dallas
Posted on: 10/23/2020

Director of Finance- Ice Cream Division
Description: Job Description Requirements The Brand Finance Director is a strong business partner and finance lead working closely with Group Vice President Ice Cream Division supporting the development and execution (more...)
Company: Dean Foods
Location: Dallas
Posted on: 10/23/2020

Assistant Restaurant Manager - 3441 FOREST LANE- Braum's
Description: Overview br br Assistant Restaurant Manager-Food Service Supervisor-Management br br If you are a positive, energetic person looking for a career that offers an excellent compensation package (more...)
Company: Braum
Location: Dallas
Posted on: 10/23/2020


Manager, Data Platforms
Description: Description The Manager Data Platforms is responsible for managing Data Platform team interacting with developers to help support and implement projects participating in hands-planning and managing (more...)
Company: Santander Holdings USA Inc
Location: Coppell
Posted on: 10/23/2020

Infantryman - Management Training
Description: The Infantry is the backbone of the Army. These Soldiers fill the literal boots on the ground who are responsible for taking or holding ground during any combat operation. You'll attack, repel, and capture (more...)
Company: Army National Guard
Location: Seagoville
Posted on: 10/23/2020

Senior Project Manager
Description: The Senior Project Manager is responsible for managing and coordinating all necessary project resources and documentation throughout the entire project lifecycle. This includes the maintenance of budget (more...)
Company: Suffolk Construction
Location: Dallas
Posted on: 10/23/2020

Assistant Restaurant Manager - 907 S. COCKRELL HILL- Braum's
Description: Overview br br Assistant Restaurant Manager-Food Service Supervisor-Management br br If you are a positive, energetic person looking for a career that offers an excellent compensation package (more...)
Company: Braum
Location: Duncanville
Posted on: 10/23/2020

Practice Manager
Description: The Practice Manager PM has accountability of all aspects of the location business operations. As a people first organization the PM is a champion of their team through development programs (more...)
Company: AEG Vision
Location: Dallas
Posted on: 10/23/2020

Assistant Branch Manager
Description: br br Company Overview Previously known as HD Supply - Construction Industrial and now known as White Cap Supply Holdings, Inc., we are made up of three distinct businesses called White Cap, Contractors' (more...)
Company: White Cap
Location: Aledo
Posted on: 10/23/2020

Cloud & DevOps Project Manager
Description: Immediate need for a talented Cloud DevOps Project Manager with experience in the Airlines Industry. This is a 6 Months Contract opportunity with long-term potential and is located in Dallas, TX Please (more...)
Company: Pyramid Consulting, Inc.
Location: Dallas
Posted on: 10/23/2020

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Irving RSS job feeds