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eCommerce Analytics & Optimization Manager

Company: Verizon
Location: Irving
Posted on: November 22, 2020

Job Description:

Compile, identify trends, and evaluate data to support the eCommerce team in decision-making. Identify and track KPIs on web traffic and lead conversion funnels. Monitor user engagement levels from both website and email communications. Track new member subscriptions, cancellations and retention of clients by member level. Provide analytic support by using various tools to gather eCommerce data, normalize it and model it to perform detailed quantitative and qualitative analysis, interpret findings and present actionable recommendations. Use statistics, prescriptive, predictive modelling to increase and optimize user experience, revenue generation, cost/ effort reduction and other business outcomes. Assess existing data flows, data quality and business rules, outlining gaps and defining a plan for corrections and improvement. Determine the critical metrics for each area, create and maintain standardized dashboard reports for the team. Track trends within the business and with our partners vs. the eCommerce market and come up with ideas to optimize website, channel performance and customer segmentation. Partner with Analytics and Insights team to monitor demographic and behavioral shifts that can impact business and hypothesize potential effects and how to address. Analyze conversion rate optimization activities, such as A/B testing; Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics. Explore new and existing digital analytics tools to improve the time action on an area of improvement and reduce manual work in data processing. Measure and monitor adoption of new features and customer experience changes. Regular data extraction from internal DB (SQL), Google Analytics, Marketo and Salesforce. Assist in list pulling, list management and results monitoring of email campaigns Collaborate with the extended Marketing team, including Marketing Operations (owners of Google Analytics and Marketo), Corporate Data Analytics team members (owners of Redshift product data and the Periscope and MixPanel environments), and Sales Operations (owners of SalesForce CRM data.) What we---re looking for You will need to have 5 years of experience managing the delivery of analytics reporting dashboards and insights in a web-marketing or eCommerce organization. A quantitative degree (such as Statistics, Cybernetics, Operation Research, Systems Engineering, Decisions Sciences, Applied Math, Economics, etc.) or at least four years work experience Advanced use of Google Analytics 360, A/B testing tools, SalesForce.com and Marketo. Experience with data visualization dashboard tools like Google Data Studio and Periscope. Strong technical skills in data visualization and data manipulation such as Spotfire, Power BI, Tableau, KNIME, SPSS, Python, R, JavaScript. Experience working with SQL Even better if you have Master---s degree preferred Must be a hands-on team member and operate with a start-up mentality to move the business forward. Resourceful, collaborative and a creative solution-seeker. Strong organizational and multi-tasking skills with ability to balance competing priorities. Effective communicator. Autonomy and a strong sense of responsibility.

Keywords: Verizon, Irving , eCommerce Analytics & Optimization Manager, Executive , Irving, Texas

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