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Integrated Marketing Communications Manager

Company: CoreLogic
Location: Irving
Posted on: February 24, 2021

Job Description:

Job SummaryJoin the team that powers the global real estate economy - CoreLogic is an innovative, future-focused company whose vision is to deliver unique property-level insights that power the global real estate economy.We are a $1.95 billion in sales company with more than 6,000 employees globally serving the financial services and insurance industries. We are evolving at a rapid pace and the clients we serve are challenged from every direction, which means we are growing and innovating to help drive their success. Working together, and differentiated by our superior data, analytics and data-enabled solutions, we empower our clients to make smarter business decisions through data-driven insights. We take initiative, are fully accountable, build respect and trust, make transparency a must-and engage, include and collaborate at every turn.We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.Job DescriptionThe IMC Manager will be responsible for overseeing the marketing communications campaigns for the Insurance Property business at CoreLogic. In this role, the candidate will work with the product marketing teams to extract the value proposition of key solution areas and develop persona-based programs, coordinating with the sales teams and other departments to produce engaging campaigns that generate awareness, interest, desire and action. The candidate will be responsible for planning customer journeys to take the audience through the sales and marketing funnel and create the relevant content pieces for each stage of the journey - from thought leadership to engage the prospect on a demo. The candidate must also understand how to measure the success of the marketing campaigns, pulling digital and non-digital tactic levers to optimize engagement. The candidate will report into the head of marketing for Insurance and work closely with Product Marketing, Sales Teams and corporate support functions (Creative, PR, Digital, Search, Social) to implement effective go-to-market, campaigns and materials designed to support the business objectives.KEY RESPONSIBILITIES* Translate Product/Solution Positioning and Value Prop into what audience needs it in the first place. Identifies opportunities to create integrated go to market themes from individual product plays.* Creates persona-based journeys with an understanding of what content and what tactic can help move the client from awareness to action.* Successfully plan, develop, and execute integrated marketing campaigns based on agreed to market strategies that deliver on the business objectives.* Works closely with Sales Management, Product Marketing and Shared Services Groups and external teams including advertising and PR agencies, trade journals/media, industry associations, etc.* Monitors analyzes and reports on campaign results. Provides recommendations for ongoing improvements. Continually monitors project work plans, timelines, and budgets.Job Qualifications* Be creative and have a curious spark that drives day to day marketing efforts.* Proven track record in planning and executing end to end campaign that delivered measurable results* Bachelor's Degree in Marketing, Business, Communications or related field.* Minimum of 7-10 years of experience in B2B marketing, business development, and or marketing consultancy.* Strong storyteller, content writing skills* Experience with a CRM and proven track record in executing campaigns and measuring results* Proven experience in working with sales and defining sales aligned initiatives* Collaborative and willing to jump in where necessary to achieve goals and promote business line growth* Strong attention to detail and effective project management experience* Experience developing, managing and implementing marketing plansCoreLogic's Diversity Commitment:?CoreLogic is fully committed to employing a diverse--workforce and creating an inclusive work--environment that embraces everyone's unique--contributions, experiences and values. We offer an--empowered work environment that encourages--creativity, initiative and professional growth and--provides a competitive salary and benefits package.--? We are better together when we support and recognize our differences. ?EOE AA M/F/Veteran/Disability:?CoreLogic is an Equal Opportunity/Affirmative Action--employer committed to attracting and retaining the--best-qualified people available, without regard to--race, color, religion, national origin, gender, sexual--orientation, gender identity, age, disability or status--as a veteran of the Armed Forces, or any other basis--protected by federal, state or local law. CoreLogic--maintains a Drug-Free Workplace.--??Please apply on our website for consideration.?Privacy Policy - http://www.corelogic.com/privacy.aspx

Keywords: CoreLogic, Irving , Integrated Marketing Communications Manager, Executive , Irving, Texas

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