Senior Director, CV Marketing Operations - Connected Vehicle

Company: SiriusXM
Location: Irving
Posted on: February 25, 2021

Job Description:

Senior Director, CV Marketing Operations - Connected Vehicle (R-2020-12-9) Marketing & Communications Irving, Texas SiriusXM and Pandora have joined together to create the leading audio entertainment company in the U.S. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners -- in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at-- www.siriusxm.com/careers . Position Summary: SiriusXM is seeking an individual with strong leadership qualities to build, manage and lead a Marketing Operations function for its Connected Vehicle (CV) business. The Senior Director, Marketing Operations has the primary responsibility for the design, build, execution, evaluation and optimization of multi-channel direct marketing activities across the CV business unit. This individual is responsible for the flawless execution of campaigns in support of the OEM clients of the CV business unit. Duties and Responsibilities:

• Design and deploy a world class campaign management process.
• Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance.
• Partner with Marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets--for each segment.
• Manage the identification, evaluation, receipt and compliance of external data for the marketing database. Negotiate and monitor contractual agreements.
• Execute direct marketing campaign plans that support the communication objectives of the clients and integrate with other marketing activities.
• Set priorities within the group and create operational plans to address marketing strategies and objectives.
• Develop and deploy a standard campaign management process, integrating supporting technologies where appropriate
• Develop and maintain a direct marketing campaign calendar.
• Design, develop, test and deploy direct marketing campaigns. Work with marketing stakeholders to execute direct marketing campaigns. This campaign execution activity will include the following:
  • Provide input into the development of initial campaign briefs (Project initiation document)
  • Deploy campaigns in the campaign management application
  • Develop list pull criteria using models or alternative variables
  • Review test counts with marketing stakeholders
  • Manage and audit campaign suppression
  • Execute the campaign and automate where appropriate--
  • Deliver the communication files and associated reference data to the appropriate channel agent/system
  • Build and apply the campaign and offer response rules
  • Prepare, validate, evaluate, and distribute the campaign performance reports--
  • Evaluate and optimize effectiveness of direct marketing campaigns.
  • Work with the Marketing stakeholders and the Analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation.
  • Work with the Marketing stakeholders to optimize customer and prospect contact, communications and offers.
  • Design, develop and execute response rules to track responses to campaigns and offers.
  • Manage the relationship with the IT team and Analytics team to design, develop, deploy and maintain a suite of standard campaign performance reports for tracking direct campaign and offer ROI.
  • Monitor and manage the relationship with channel agents (e.g. email vendor) or channel owners (e.g. internal call center) to ensure they meet service and operating level agreements. Serve as the primary relationship owner to these channel agents.
  • Work with channel agents and ensure that they have all the required information and data to accurately execute the communications.
  • Manage the movement of data to external channel vendors in an efficient and secure manner.
  • Manage effective communications between the Marketing Operations function and other SXM teams and partners. .Supervisory Responsibilities:
    • Manage a team of 13 including: campaign developers, channel managers and project managers and oversee agency relationships Minimum Qualifications:
      • Bachelor's degree in marketing, mathematics or business;--MBA preferred
      • Minimum of 7-10+ years relevant quantitative research and analysis experience is preferred.
      • Minimum of 10+ years leadership or management experience Requirements and General Skills:
        • Demonstrated strong relationship-building and communication skills both across an organization and with external partners.
        • Demonstrated experience working cross-functionally, especially with Marketing, IT and Analytics teams, successfully influencing others and implementing new strategies and tactics.
        • Proven track record of implementing operational excellence (process efficiencies, effective tools and technologies).
        • Proven track record of successfully leading Marketing Operations teams for large-scale, consumer businesses; experience building these teams preferred.
        • Good public speaking and presentation skills.
        • Interpersonal skills and ability to interact and work with staff at all levels.
        • Excellent written and verbal communication skills.
        • Ability to work independently and in a team environment.
        • Ability to pay attention to details and be organized.
        • Ability to project professionalism over the phone and in person.
        • Commitment to "internal client" and customer service principles.
        • Willingness to take initiative and to follow through on projects.
        • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
        • Must have legal right to work in the U.S. Technical Skills:
          • Knowledge of Salesforce Marketing Cloud (SFMC), Teradata, a plus .
          • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access). Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. You have been redirected to a SiriusXM job page

Keywords: SiriusXM, Irving , Senior Director, CV Marketing Operations - Connected Vehicle, Executive , Irving, Texas