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Senior Director of Analytics (Remote)

Company: Epsilon
Location: Irving
Posted on: April 10, 2021

Job Description:

Company DescriptionEpsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID--, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter Job DescriptionJob DescriptionEpsilon is seeking a Senior Director of Analytics to join our team. This senior-level leader will represent Epsilon as the face of their engagements, providing a clear, strategic analytic vision that enables effective decision making towards the achievement of our clients' business goals. Our ideal candidate takes a strategic analytic approach, is solution oriented and has both breadth and depth of coverage across all digital channels, especially media. This candidate is experienced in data driven, customer-level marketing analysis to drive omnichannel insights, activation, and measurement. The SDA candidate has excellent communication skills and can lead a talented team of analytic associates in the execution and delivery of our products and services.In addition to working on high visibility accounts, the Senior Director of Analytics will work cross-functionally with our internal sales, account management, creative, strategy, tech, database, and project management teams. Roles & Responsibilities:

  • Be the single point person for the client representing Epsilon Analytics. Provide leadership for overall management of analytic projects: including profitability, timeliness, quality, and client value
    • Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise
    • Manage the multiple resources and projects concurrently towards successful completion
    • Collaborate with internal and external stakeholders to understand the client's business situation and develop data driven analytic solutions and insights to drive marketing strategies
      • Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership
      • Align analytic activities to the overall business strategy when driving the direction of the team, projects, and processes.
      • Ability to tell a concise and impactful narrative of your findings. Display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables to client staff including senior leadership
      • Serve as an expert on analytics including:
        • Digital analytics spanning web, mobile, email, social, and especially media
        • Omnichannel measurement solutions including measurement frameworks, reporting, dashboards, attribution
        • Descriptive analytics as well as advanced predictive and prescriptive analytics
        • Ability to organize and mine large sets of first- and third-party data to drive insights, activation, measurement, and attributionQualifications:
          • Bachelor's degree in a quantitative discipline
          • 10 years of relevant professional experience conducting data analytics and experience being a key point of contact for one or more concurrent client relationships.
          • 5+ years proven managerial or supervisory experience with excellent coaching and mentoring skills
          • 5+ years of experience selling in technology products or services and managing resourcing for delivery
          • Ability to think strategically and 'big picture', formulate appropriate analytic solutions to solve business needs and experience successfully selling them into clients
          • Highly motivated, collaborative team player with excellent leadership, communication, and interpersonal skills:
            • Good at developing relationships across diverse teams
            • Exhibits confidence and command when presenting to all internal and external audiences.
            • Communicate effectively with direct manager, upper management, and clients; synthesizes relevant information on key milestones, success criteria, and risks
            • Hands-on experience with most if not all the analytic methodologies, tools, and ecosystems below:
              • Statistical modeling, data mining, and advanced segmentation using large marketing databases (e.g., Oracle, Netezza, Hadoop etc.)
              • Experience with CDPs (Customer Demand Platforms) and data driven marketing approaches
              • Core analytical tools such as SQL, SAS, R, Python
              • Data visualization tools such as Tableau or Power BI
              • Advanced level user of Microsoft tools: Excel and PowerPointDesirable Qualifications:
                • Advanced degree (Master's/PhD) in Statistics, Economics, or other quantitative discipline. Master's in Business Administration.
                • Media insights, activation, and measurement experience a plus
                • Working knowledge of Databricks and other big data analytic platform technologies
                • Familiarity with Marketing Machine Learning (MML) solutions
                • Excellent coaching and mentoring skillsQualificationsAdditional InformationGreat People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-BW1REF83372O - provided by Dice

Keywords: Epsilon, Irving , Senior Director of Analytics (Remote), Executive , Irving, Texas

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