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Director of Loyalty Strategic Consulting (Remote)

Company: Epsilon
Location: Irving
Posted on: November 22, 2021

Job Description:

Company DescriptionEpsilon is the leader in outcome-based marketing. We enable marketing that s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID , the most accurate and stable identity management platform representing 200+ million people, Epsilon s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit Follow us on Twitter at @EpsilonMktg.Job DescriptionEpsilon, AdAge s #1 Ranked U.S. Agency, is seeking a dynamic Director, Loyalty Consulting with a background in loyalty strategy and CX to work with Fortune 500 clients on loyalty strategy development, customer insights, omni-channel contact strategies, reporting, and related activities. Key Responsibilities:

  • Diagnose, assess, and recommend loyalty constructs, positioning, and related CX strategies for various clients:
    • Loyalty program market research and competitive assessments
    • Loyalty program financial modeling with understanding of liability management
    • Map existing and design new loyalty experiences based on expertise, data, and insights
    • Mature and develop loyalty value prop for our clients across loyalty programs, cards, CRM, and other factors
    • Design customer experiences to enable individualized and low friction loyalty moments for clients; work with design teams to define and create the user experience
    • Create loyalty and CX strategic roadmaps and phasing of projects
    • Create CRM contact strategies and marketing playbooks (go-to-market contact blueprints)
      • Identify and recommend digital and offline contact strategies to maximize customer engagement and are rationalized through marketing ROI
      • Work with analytics and data teams to assess and identify target audiences, segments, and personas
      • Consult on and help design messaging tactics including channel(s), content, formats, targeting, offers, timing and cadence
      • Provide actionable data-driven customer and market insights to design, develop, and deploy relevant loyalty strategies and associated omni-channel communication strategies
      • Quickly learns, stays apprised of, and is able to apply knowledge of, Epsilon's platforms, data assets, tools and capabilities to client engagements
      • Run and participate in multi-disciplinary project teams
      • Work day to day on client service engagements, typically with regular visits on client premises as external environmental and health factors allow
      • Run client loyalty discovery meetings with various stakeholders and be the voice of authority in client facing discussions
      • Collaborate with Epsilon s CRM and Loyalty teams to mature our loyalty practice and intellectual capital, helping to further our position as a leader in loyalty
      • Participate in the business development process by preparing client proposals, presentations, and background researchExpected Outcomes
        • Grow contracted services with billable clients by delivering on existing commitments, identifying new solutions to client challenges, and selling in additional Epsilon servicesDesired Competency Expertise:
          • Must be an expert in creating and optimizing loyalty programs and enterprise customer loyalty beyond transactional programs
          • Must be able to create and optimize data-driven omni-channel enterprise CX strategies and tactics across CRM, loyalty, customer, and servicing interactions
          • Must be comfortable recommending and using analytics models and techniques for business and marketing purposes job does not require candidate to create models
          • Stays apprised of loyalty, CRM, and retail industry challenges, best practices, activities, and trends
          • Experience using VOC (voice of the customer) research including primary and secondary research to uncover customer needs and solutions
          • The ideal candidate will use frameworks and data to guide decisions, activities, and work products
          • Persona and Journey Mapping experience a plusCommunication & Presentation Skills:
            • Creates high-quality, compelling documents to communicate findings and recommendations using MS PowerPoint, Word and Excel
            • Comfortable speaking with confidence about marketing recommendations and presenting at the CMO-level during planning sessions and quarterly business reviews (or semi-annual business reviews)Experience & Education:
              • A minimum of 7 years of relevant professional experience
              • Experience in loyalty, CX, marketing operations, and omni-channel marketing
              • Experience in consultative client engagements
              • Experience designing, building and leading loyalty programs
              • MBA, or undergraduate with relevant business experience, preferredQualificationsAdditional InformationGreat People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-BW1REF124666C Associated topics: advertise, analyst, business, donor, lead generation, market, policy, principle gift, regulatory, relation

Keywords: Epsilon, Irving , Director of Loyalty Strategic Consulting (Remote), Executive , Irving, Texas

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