Security Product Marketing Manager
Company: Verizon
Location: Irving
Posted on: May 13, 2022
Job Description:
When you join Verizon Verizon is one of the world's leading
providers of technology and communications services, transforming
the way we connect across the globe. We're a diverse network of
people driven by our shared ambition to shape a better future.
Here, we have the ability to learn and grow at the speed of
technology, and the space to create within every role. Together, we
are moving the world forward - and you can too. Dream it. Build it.
Do it here.What you'll be doing... As a Product Marketing Manager
supporting the Verizon Business Group, you'll help strengthen our
brand and drive new sales by acting as a marketing lead for the
Protect pillar of our Security portfolio.. Our marketing team is
responsible for creating and executing the go-to-market strategy
for our cyber security solutions and services. You will be an
advocate for our customers, by setting them as the hero of their
security story.In this role you will:
Become a subject matter expert on the
solutions and services in your purview.Project manage/lead product
launch activities and strategic marketing programs to accelerate
revenues and bookings.Develop product messaging with compelling and
differentiated value propositions along with high-quality customer
collateral, sales enablement, & training materials.Partner with
Sales to develop compelling customer outreach materials that allow
the customer to be the hero and sets us up to sell not only
Security but our entire suite of business solutions.Collaborate
with the product team in developing customer segmentation, buyer
journey and propensity models to more effectively position the
solution set for successCollaborate with cross-functional teams as
the product subject matter expert to answer product questions,
review content, and assist with cross-sell / upsell strategy
formulationTrack, monitor & present revenue and booking performance
information using dashboards, business cases, and other reports to
help make data-informed strategic decisions.Conduct independent
market and competitive research to develop unique product and
portfolio insights (customer, competitive, industry, pricing) to
help inform our product and marketing strategies.Serve as the
security marketing single point of contact for sales and sales
operations in matters related to win/loss analysis, proposal
development, sales pipeline review, customer meeting support,
activity reporting, etc.Serve as a solution SME in working with
campaign teams in the design and execution of events, thought
leadership and account-based marketing tacticsLead the development
and curation of use cases and customer references for your
products/solutionsWhere you'll be working...In this hybrid role,
you'll have a defined work location that includes work from home
and assigned office days set by your manager.What we're looking
for... You'll need to have:
A Bachelor's degree or four or more
years of work experience.Four or more years of
relevantexperience.Product Marketing, Marketing, or Product
Management experience.Willingness to travel 25% of the time.Even
better if you have one or more of the following:
An MBA.Experience marketing cyber
security products or other very technical
products/services.Credential(s) and experience in general business,
marketing, or cybersecurity.Knowledge of the cybersecurity
market.Knowledge with VBG processes, products, services, and
culture.A background in B2B Marketing.Experience in designing and
executing market and customer analysis and then applying the
information gained to drive the development of effective
go-to-market strategies.Experience interacting with analysts and
other industry leaders, as well as conducting marketing research,
to develop product and portfolio insights.Strong written and verbal
communication skills: you are a storyteller.Ability to translate
complex technical concepts into customer-friendly language and
concise value propositions. Ability to communicate effectively with
peers and leaders alike, and you are comfortable providing
recommendations and direct feedback in a manner in which it will be
heard.Positive, energetic, and collaborative working style
abilities.Ability to prioritize, especially when faced with
competing asks.A cross-functional leadership style withthe ability
to guide teams of peers to complete work where you do not have
direct authority.A data-driven approach.G Suites, presentation, and
MS Excel skills.Equal Employment Opportunity We're proud to be an
equal opportunity employer - and celebrate our employees'
differences, including race, color, religion, sex, sexual
orientation, gender identity, national origin, age, disability, and
Veteran status. At Verizon, we know that diversity makes us
stronger. We are committed to a collaborative, inclusive
environment that encourages authenticity and fosters a sense of
belonging. We strive for everyone to feel valued, connected, and
empowered to reach their potential and contribute their best. Check
out our page to learn more.COVID-19 Vaccination RequirementVerizon
requires new hires to be fully vaccinated against COVID-19. Verizon
provides reasonable accommodations consistent with legal
requirements (e.g., for medical, religious, or state law recognized
reasons).
Keywords: Verizon, Irving , Security Product Marketing Manager, Executive , Irving, Texas
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