Program Manager Digital Content
Company: Christus Health
Location: Irving
Posted on: May 14, 2022
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Job Description:
Summary:The Program Manager, Digital Marketing is primarily
responsible for overseeing lead generation efforts primarily
through various digital marketing channels, including search engine
marketing, search engine optimization, email campaigns, online
advertising and integrated website content. The Program Manager
defines the roadmap for digital marketing and demand activities
tools and processes. An additional responsibility of the Program
Manager, as subject matter expert, will be to increase digital
marketing understanding and competencies across the marketing
organization.Responsible for the management, maintenance, and
quality assurance of all online marketing campaigns.Assist managing
all digital marketing projects from start to finish including,
websites, landing pages, emails, ads, presentations, and other
collateralMeasure and report on the effectiveness of digital
marketing activities. Analyze results to identify opportunities for
improvement and optimization.Manage the digital marketing budget
and create compelling business cases for future investment in all
types of digital media.Collaborate closely with the local marketing
leaders to develop a holistic marketing strategy.Partner with the
marketing analyst and CRM to share reporting, key insights, and
recommendations with internal stakeholders on digital
campaigns.Ability to manage and prioritize multiple projects
simultaneouslyEvaluate, engage, and manage relationships with
agencies, freelancers, and other resources.Be a champion for our
audience, partnering with analytics, CRM and digital content teams
on audience journey and segmentation work.Drive SEO/SEM, email,
personalization, Google Analytics and digital retargeting metrics
to forecast trendsPartner with local marketing, brand, content,
CRM, and analyst teams to identify to define and design
personalized marketing campaign strategies and tactics to drive
digital conversionsRequirements:Bachelor Degree in Marketing,
Communications, Advertising or related fieldExcellent written,
verbal and presentation communications skillsMinimum of six years
of experienced working directly in digital acquisition and growth
marketing including digital, CRM platforms, media, social, email
and how they connect to drive resultStrong ability to establish
processes and drive project execution with minimal guidance amidst
multiple priorities and goalsExperience in the healthcare industry
a plusExperience in managing multiple projects with tight and
competing deadlinesExperience with Sitecore 8-10 and Oracle
EloquaWork Type:Full TimeReq. No39721Job TitleProgram Manager
Digital ContentMarketCHRISTUS System OfficeCategoryMarketing and
CommunicationsFacilityCHRISTUS Corp Irving Offices 919 and 909
BuildingsAddress919 Hidden RidgeIrving, TX 75038USView On A MapView
Other LocationsTypeFULL TIME
Keywords: Christus Health, Irving , Program Manager Digital Content, Executive , Irving, Texas
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