Senior Director, CRM & Audience Strategy

Company: Epsilon Data Interactive, Inc.
Location: Irving
Posted on: March 14, 2023

Job Description:

Senior Director, CRM & Audience Strategy6021 Connection Drive, Irving, TX, 75039, USAEpsilon, AdAge's #1 Ranked U.S. Agency, is seeking a dynamic Senior Director, CRM and Audience Strategy with a strong background in retail CRM consulting, Audience Strategy and/or Data-Driven Marketing communications to work with Fortune 500 clients on strategy development, customer insights, omni-channel experience and contact strategies, reporting, analytical projects and research.The ideal candidate will:

• Be a senior-level strategy consulting and delivery leader, able to represent multiple strategy disciplines, working on complex issues for enterprise level clients, driving cross-disciplinary teams through an optimization and maturity roadmap. Demonstrates strong expertise and acts as the senior voice for strategy engagements.
• Play a leading role in providing strategy consulting to craft and optimize omni-channel CRM programs taking into consideration the full consumer journey both online and offline. You'll help clients think holistically and drive maturity for how data, analytics/insights, and technology can best interact across stages of the customer journey to support aggressive customer acquisition, retention and conversion objectives.
  • Craft and optimize development and implementation of audience curation and management for media and data-driven advertising
  • Design digital advertising and media strategies inclusive of data capture and activation workflow across the customer journey (media, client-owned properties, e-commerce/e-retail, social media, CRM, loyalty and offline)
  • Help to lead data-driven marketing transformation. You'll dig deep into data to reveal performance trends and unlock new opportunities for improvement through recommended enhancements and plans. You'll help clients optimize, automate, and scale their strategies and programs. And you'll do all it in a highly collaborative, fast-paced setting, working with a talented group of marketing strategists, brand planners, analysts, campaign operations, creatives, project managers and relationship leads representing some of the brightestminds in our industry.Key Responsibilities
    • Strategic business consulting: Be viewed as a trusted strategic leader and advisor to internal teams and clients alike by providing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analyticconsulting expertise, data and technology capabilities to solve clients' business challenges.
      • Innovative problem solver, able to challenge conventional approaches
      • Independently lead multiple consulting engagements for enterprise accounts, managing all key internal and external stakeholders
      • Strong business acumen and understanding of CRM and retail industry or practice-area subject matter
      • Superior grasp of financial analysis and business case concepts
      • Superior relationship skills, service oriented
      • Data-Driven Marketing Strategies: Lead and work with internal teams and clients to develop, measure and optimize the performance of omni-channel customer experience programs
        • Superior grasp of trends and key consulting frameworks and concepts
        • Command of and ability create data capture and activation strategies at scale
        • Strong understanding of customer data sources and analytics, and how they drive customer marketing strategies
        • Responsible for designing and measuring key performance indicators and business outcomes
        • Audience Marketing Strategies: Lead clients and internal teams to develop:
          • Definition of brand addressable audiences and campaign specific target variation
          • Data assessments and recommendations regarding available 1P, 2P and 3P data
          • Campaign and brand specific data acquisition and progressive profiling strategies emphasizing data capture and activation across channels
          • Consumer journeys and resulting data and digital consumer connections
          • Market insights and performance: Use internal and external data, industry insights, primary and secondary research and a variety oftools and resources to become intimate with and advocate for our client's end-customer:
            • Leverage intelligence to proactively and regularly make recommendations to senior-level clients
            • Connect the dots between CRM principles and data and technology capabilities and techniques
            • Propose and employ the right analytic strategies and methods to solve marketing challenges
            • Put programs on clear paths to improvement by creating effective test plans and learning agendas
            • Develop performance metrics and measurement plans
            • Business development: Drive account growth and new business development
            • Client interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the accountmanagement team. High-quality presentation and idea articulation skills are a must.Qualifications
              • Bachelor's Degree required
              • 10+ years' experience in a CRM and digital media marketing strategy leadership role, preferably with a CRM/data marketingagency or with a company in the digital/data transformation, data and online services or technology space.
              • Strong knowledge of and experience with enterprise data-driven marketing and/or execution best practices, technologies, vendor ecosystems, and industry trends
              • Knowledge of customer segmentation and modeling approaches
              • Experience in standing up Retail Media Networks is a significant plus
              • Ability to extract actionable insights from large data sets and tell compelling stories throughdata
              • Strong retail industry experience (retail pharmacy experience is a plus)
              • Excellent verbal and written communication skills, including the ability to produce high-quality decks and present withconfidence to senior marketing leaders
              • Ability to manage multiple high-priority projects in a fast-paced setting
              • High intellectual curiosity, drive, and proactivity, student of the space always striving to self-educate and up to speed on the latest industry trendsAdditional InformationWhen you're one of us, you get to run with the best.For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.Applicants with criminal histories are welcome to apply.

Keywords: Epsilon Data Interactive, Inc., Irving , Senior Director, CRM & Audience Strategy, Executive , Irving, Texas