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Digital Marketing Manager

Company: Verizon
Location: Irving
Posted on: May 17, 2019

Job Description:

What you'll be doing...

The Digital Operations Team is hiring a digital operations marketing manager. In this role you will work closely with internal stakeholders to support demand generation partners, drive operational excellence and compliance; including, but not limited to the following staff functions:


  • Work with external partners to define and implement strategies to increase digital SEM/SEO digital traffic and sales.
  • Analyze the mobile and desktop brand digital search funnel performance and define strategies for each step in the funnel to drive performance.
  • Conduct digital marketing performance analysis; identify and implement actions to drive increased performance.
  • Align with Marketing, Brand and Marketing Operations to understand upcoming offer changes and the impact to the mobile and desktop buy flow experiences.
  • Work collaboratively with the Digital Operations team, IT, Security, and others for partner MLP effectiveness and compliance.
  • Manage CCPA requirements and ensure compliance.
  • Voice of the partner to internal requirements and development teams.
  • Translate performance analysis into effective, concise executive level presentations.

    What we're looking for...

    You are driven by the Verizon credo, are self-motivated, accountable, detail oriented and enjoy partnering with internal and external clients to resolve and address complex issues. You recognize that hard work and perseverance result in positive outcomes. You are a critical thinker and able to work both independently and within a team environment. You enjoy a challenge and are capable of overcoming obstacles.

    You'll need to have:

    • Bachelor's degree or four or more years of work experience.
    • Six or more years of relevant work experience.
    • Experience in digital marketing and operations.
    • Knowledge of the key steps in the buy flow funnel and their impact to performance.
    • Working knowledge of Google Analytics.
    • Creative problem solving with the ability to work effectively in a fast paced environment.

      Even better if you have:

      • An MBA.
      • Prior channel management or agency experience, along with digital performance and marketing experience.
      • Strategic and analytical thinker who can analyze data to make appropriate process/business decisions/recommendations and shape business strategy.
      • Paid search marketing and analytics, online advertising, e-commerce, digital data exchange, and call center sales knowledge.
      • Proven negotiating skills, demonstrated collaborative and consensus building strengths.
      • Ability to work independently to produce a quality work product.
      • Strong leadership ability to engage and influence functional teams and external partners.
      • Demonstrated team player and leader who can effectively handle multiple priorities simultaneously.
      • Experience leading cross-functional teams and maintaining accountability for major business initiatives, in a highly matrix organization.
      • Excellent data visualization and creative PowerPoint skills, along with Word, Excel & Access experience.
      • Self-starter that learns and adapts quickly to frequently changing priorities.
      • Communication (verbal/written) skills.
      • Knowledge of the search engine marketing and how digital experiences drive performance.

        When you join Verizon...

        You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

        Equal Employment Opportunity

        We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

Keywords: Verizon, Irving , Digital Marketing Manager, Executive , Irving, Texas

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