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Program Manager Sr. Analyst-Digital Marketing Journey Owner

Company: Citibank
Location: Irving
Posted on: July 14, 2019

Job Description:

Program Manager Sr. Analyst-Digital Marketing Journey Owner-******** Description About Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities. Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all. Position Summary Digital Marketing is a division of Citi's Retail Services Marketing group. Digital Marketing supports the entire North America consumer and commercial Retail Services portfolio of 30+ retail partners. The DM team's charter is to provide an exceptional customer experience, drive growth, maintain the integrity and manage the success of all digital channels, and successfully deliver on key enterprise projects that improve customer interactions with our partners, positively impact the business' bottom line and drive increased engagement. We are seeking a talented, imaginative and energetic professional who is passionate about providing customers and prospects with best in class experiences that increase conversion on Partner and company goals. This individual will fill a Journey Owner role, report to the Senior Vice President (SVP) of Digital Marketing Development, and will be responsible for helping to define and deliver new and enhanced online experiences and marketing capabilities for consumer and commercial credit card customers. She/he will serve as a champion and Subject Matter Expert (SME) for a defined set of platforms to impact the marketing journeys and align with both digital and offline activities. She/he will support the planning and efforts of Senior Journey Owner members of the Digital Marketing & Portfolio teams. She/he will engage with members of other functional areas including Digital Product, Portfolio Management, Legal/Compliance, Fraud, Operations, IT, creative agencies and research organizations. She/he must have strong business and leadership skills, solid technology expertise to understand what is possible from a digital experience and capability perspective, and the ability to articulate how digital solutions support retail partners' and CRS' business needs and objectives. She/he must collaborate effectively with others as CRS moves to an Agile approach for identifying, prioritizing, defining and delivering digital journey and capability enhancements. This individual will serve as the voice of the customer, ensuring that the customer's point of view is embodied in the experiences and capabilities that we provide both online and offline Key Responsibilities and Collaborative Points: - Work with Senior Journey Owners and other members of the Marketing and Digital Products teams to lead the execution (from ideation to implementation) of digital marketing development tools in support of the overarching Digital Roadmap - Serve as an SME for customer journeys in area of responsibility - Articulate the business rationale and requirements across business functions (technology, delivery, testing, etc.) - Ensure that projects delivered meet marketing requirements and specifications, are successfully tested and implemented flawlessly Qualifications - A customer centric mindset - Able to adapt to a fast-paced business environment and collaborate across organizations and management levels. Comfortable working in a dynamic and energetic environment in which both marketing and digital priorities and efforts are continuously evaluated and, when appropriate, modified - Innovative thinker that challenges the status quo and develops creative, engaging and intuitive digital solutions for credit card applicants and customers - Bachelor's degree or equivalent experience in business administration, marketing, advertising, or information technology - 3-5 years of product management experience in financial, retail or technology companies and organizations - 1-3 years of Agile product enhancement and delivery experience - Strong organization and effort management skills - Strong team player with excellent interpersonal skills - Ability to influence, collaborate and clearly communicate EEO Statement: Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity Pay Transparency: Citi won't discriminate against anyone for discussing pay, but those with access to pay data in their work can't disclose it unless responding to complaints/investigations or legal requirements.

Keywords: Citibank, Irving , Program Manager Sr. Analyst-Digital Marketing Journey Owner, Executive , Irving, Texas

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