Company: Avero Diagnostics
Posted on: September 13, 2019
Our mission at Avero is simple: to help healthcare providers and
patients prepare for life. We provide the most advanced molecular
technology and the highest levels of service to guide patient care
at critical life stages. We continually seek people with the
motivation and skills to advance our mission.
This position will be responsible for coordinating all internal and
external multi-channel marketing activities for Avero Diagnostics,
including collateral development, brand management, and website
design and maintenance, for the company's pathology and genetics
laboratory services portfolio. This individual will work day-to-day
with key stakeholders at Avero, onsite in the Irving, Texas
location, while coordinating product launch activities with the
Progenity marketing department in San Diego, CA. Travel to include
visits to the Progenity San Diego office and field travel with
Avero sales representatives on an as-needed basis
- Plan and execute product launches to Avero Diagnostics sales
- Assess needs of the Avero direct sales force and plan and
execute marketing campaigns to support the sales team growth
- Coordinate the creation of new print and digital marketing
collateral for Avero, in conjunction with contract design and
- Manage website updates for AveroDx.com, in conjuction with
- Establish social media presence for Avero, as needed.
- Establish ongoing email marketing / marketing automation
programs for Avero.
- Responsible for the review and approval process for all
marketing content, including sales, medical, and regulatory
- Coordinate printing, distribution, and inventory management of
all marketing resources.
- Manage vendors, including contract design and content
resources, digital agency, fulfillment service.
- Support Avero internal marketing requests, as needed.
Marketing Generalist: You love being involved in every aspect of
multi-channel marketing, from stakeholder interviews to project
planning to vendor management. You roll up your sleeves, and make
Trusted Organizer: Highly capable of herding cats, you're the
person with a detailed checklist for everything, who is confident
that nothing will fall through the cracks.
Daymaker: You know and use the power of a great email or a simple
interaction to make someone's day.
-- Bachelor's degree in Marketing or related field or equivalent
combination of experience and education
Work Experience: 3-5 years of marketing experience with pathology
laboratory, diagnostic testing, or healthcare
Required Skills, Knowledge and Abilities:
Excellent written and verbal communication skills
Multi-tasker with ability to prioritize
Strong project management skills and ability to develop efficient
Familiarity with online project management systems, such as Asana,
is a plus
Experience with major website content management systems and CRM
software, such as Salesforce
Able to travel within the US on a regular basis, 10-15%
Keywords: Avero Diagnostics, Irving , Marketing Manager, Executive , Irving, Texas
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