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Marketing Manager

Company: Avero Diagnostics
Location: Irving
Posted on: September 13, 2019

Job Description:

Our mission at Avero is simple: to help healthcare providers and patients prepare for life. We provide the most advanced molecular technology and the highest levels of service to guide patient care at critical life stages. We continually seek people with the motivation and skills to advance our mission.

This position will be responsible for coordinating all internal and external multi-channel marketing activities for Avero Diagnostics, including collateral development, brand management, and website design and maintenance, for the company's pathology and genetics laboratory services portfolio. This individual will work day-to-day with key stakeholders at Avero, onsite in the Irving, Texas location, while coordinating product launch activities with the Progenity marketing department in San Diego, CA. Travel to include visits to the Progenity San Diego office and field travel with Avero sales representatives on an as-needed basis


  • Plan and execute product launches to Avero Diagnostics sales team.
  • Assess needs of the Avero direct sales force and plan and execute marketing campaigns to support the sales team growth goals.
  • Coordinate the creation of new print and digital marketing collateral for Avero, in conjunction with contract design and copywriting resources.
  • Manage website updates for AveroDx.com, in conjuction with outside agency.
  • Establish social media presence for Avero, as needed.
  • Establish ongoing email marketing / marketing automation programs for Avero.
  • Responsible for the review and approval process for all marketing content, including sales, medical, and regulatory input.
  • Coordinate printing, distribution, and inventory management of all marketing resources.
  • Manage vendors, including contract design and content resources, digital agency, fulfillment service.
  • Support Avero internal marketing requests, as needed.

    Marketing Generalist: You love being involved in every aspect of multi-channel marketing, from stakeholder interviews to project planning to vendor management. You roll up your sleeves, and make things happen.

    Trusted Organizer: Highly capable of herding cats, you're the person with a detailed checklist for everything, who is confident that nothing will fall through the cracks.

    Daymaker: You know and use the power of a great email or a simple interaction to make someone's day.

    Education:

    -- Bachelor's degree in Marketing or related field or equivalent combination of experience and education

    Work Experience: 3-5 years of marketing experience with pathology laboratory, diagnostic testing, or healthcare

    Required Skills, Knowledge and Abilities:

    Excellent written and verbal communication skills

    Multi-tasker with ability to prioritize

    Strong project management skills and ability to develop efficient processes

    Familiarity with online project management systems, such as Asana, is a plus

    Experience with major website content management systems and CRM software, such as Salesforce

    Able to travel within the US on a regular basis, 10-15%

Keywords: Avero Diagnostics, Irving , Marketing Manager, Executive , Irving, Texas

Click here to apply!

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