Sally Beauty Holdings, Inc. (NYSE:SBH) is a global distributor
and retailer of professional beauty products Through the Sally
Beauty Supply and Beauty Systems Group businesses, we sell and
distribute through over 5,000 stores throughout the United States
and Puerto Rico, the United Kingdom, Belgium, Chile, France,
Canada, Mexico, Peru, Ireland, the Netherlands, Spain, and
We are currently looking for a Mobile App Marketing Manager.
This role will lead business, marketing and customer experience
efforts for all SBH mobile applications (Sally Beauty & CosmoProf).
This will include mobile app customer acquisition, retention and
use, as well as goal setting and attainment, future roadmap
development, and app utilization across all business entities
(i.e., retail stores, field sales, etc.).
Manager will be required to partner with various departments
across the organization to deliver against goals - Directors of
Ecommerce for strategy alignment, Merchandising, Marketing, and
Digital Product for ongoing mobile app development.
This individuals will not manage the mobile app development
resources but will influence the roadmap.
"At Sally Beauty Holdings, we find beauty in diversity. Our
inclusivity and self-expression are what fuel our innovation and
growth. You are welcome here, and you can thrive here. We find
beauty in YOU. Join us."
Lead process to establish goals for mobile app marketing, user
experience and design reporting to measure progress against growth
goals. Determine short and long term customer metrics. Own success
of program and goal attainment
Work with Digital, CRM and Customer Communication teams to
develop appropriate campaigns and drive mobile app engagement. Work
with Retail Ops team to ensure mobile app provides appropriate
omni-channel customer experience
Partner with Digital Product team to create mobile app
development roadmap and provide customer with ongoing experience
Lead internal and external efforts to drive support for mobile
apps with key stakeholders
Develop and deploy appropriate reporting in support of customer
and user insights, engagement metrics, merchandising and marketing
insights and overall profitability
5+ years of related experience in mobile app business
Proven success developing, implementing and managing mobile apps
and related content strategies and initiatives for a
direct-to-consumer and/or business-to-business organization
Consumer brand and retail ecommerce experience required
Demonstrated strategic thinking and ability to scale mobile
We offer a competitive salary and outstanding benefits package
that includes medical, dental, vision, life Insurance, paid
vacation and sick days, paid holidays, tuition reimbursement and
401(k) with company match. In addition, associates of Sally Beauty
may take advantage of our in house salon with complimentary
services, an onsite Sally Beauty Store with 30% merchandise
discount, an onsite CosmoProf store with a 20% merchandise discount
and a gourmet cafe.
Qualified applicants will receive consideration for employment
without regard to their race, color, religion, national origin,
sex, or disability.
Job ID: 54396536
Denton, Texas, United States
Position Title: Mobile App Marketing Manager
Please refer to the company's website or job descriptions to
learn more about them.
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