IrvingRecruiter Since 2001
the smart solution for Irving jobs

Director of Consumer Engagement

Company: CSC ServiceWorks
Location: Irving
Posted on: September 13, 2020

Job Description:

Director of Consumer Engagement in Irving , Texas Position Summary:

Primary responsibility for driving the consumer engagement strategy as CSC transitions to a consumer-focused organization enabled by connected machines and digital technology. The consumer engagement leader will set the tone and drive excellence in consumer engagement by bringing new ways of understanding and engaging with consumers.

Key Job Responsibilities:

Develop consumer engagement strategy and execution roadmap for consumer acquisition.

Develop and execute CSC plan for consumer acquisition

Establish framework, data and tools to measure opportunity by property type/location

Set, measure and exceed consumer acquisition targets in alignment with CSC financial growth targets

Utilize and build upon existing consumer engagement tool set and approach

Develop and execute CSC plan for consumer loyalty and usage growth.

Drive adoption of mobile technology by consumers

Develop, test and adjust engagement campaigns yielding higher use by consumers

Set and measure consumer engagement objectives that tie directly to the P&L in terms of revenue growth.

Drive enterprise wide foundational consumer-focused capabilities, technologies and partnerships.

Provide analytics and insights relevant to continuously improve consumer engagement performance.

Assume ownership of consumer segment and profile model for CSC. Continue to improve consumer understanding and developing engagement plays unique to specific customers.

Lead the overall consumer digital marketing plan, campaigns and budgets.

Monitor, refine, and develop new processes for digital marketing. Develop and test various segment and “adoption funnel” specific programs and campaigns.

Oversee the overall digital marketing and analytics tool-set. Provide on-going guidance to incorporate new tools and build new capabilities as needed.

Collaborate with outside agencies and other vendor partners.

Align, where relevant, on a total consumer/client engagement model with CSC cross functional teams.

Other duties as assigned.

Key Management Responsibilities:

Recruit, hire, and manage assigned team

Delegate duties and assign/schedule work to meet deadlines

Support employee development and provide training as needed

Establish team and individual employee goals

Manage employee performance

Authority to terminate or make a termination recommendation

Implement, communicate, and maintain Company practices, policies, and procedures with team

Required Education & Experience:

Bachelor’s degree in marketing, communications or a related public affairs discipline; 5-7 years corporate or agency experience; or equivalent combination of education and experience

Minimum 5 years hands-on experience in Digital Marketing/Marketing Analytics

Required Knowledge, Skills, and Abilities:

Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Familiarity and proficiency with Marketing Automation Platforms, Mobile App Engagement Strategies and Analytics Tools and Data & Analytics Management

Comfortable with a broad range of digital marketing activities (developing analysis and campaigns to on-going performance management and refinement)

Demonstrable experience leading and managing mobile app consumer engagement, strategies, tools and metrics, marketing database, email, social media and/or display advertising campaigns

Ability to collaborate with a broad range of leaders and employees

Expected to be an individual contributor initially, with an opportunity to build and manage a Digital Marketing capability and team over the first 6-12 months

Physical Requirements:

Travel required as needed

Job location flexible

CSC ServiceWorks is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status

Life is a balancing act, but with hard work we believe there should be enough time for the things that matter most—family, friends, and fun. Have a rewarding career and a great life. It works at CSC.

Join Our Talent Community Sign up to get new job opportunities in your inbox.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact the Human Resources Department at kross@cscserviceworks.com .

Keywords: CSC ServiceWorks, Irving , Director of Consumer Engagement, Other , Irving, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Remote Secret Cleared Peoplesoft Administrator
Description: A staffing agency has a current position open for a Remote Secret Cleared Peoplesoft Administrator.Core
Company: VirtualVocations
Location: Tyler
Posted on: 09/23/2020

Registered Nurse (RN) ICU
Description: Details: Advancing Healthcare Together The Future of Healthcare is in East Texas Why UT Health - East Texas Our People. Our people truly are our greatest strength. They make a massive difference (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020

RN, CVOR, Full-time, Days with call required
Description: Details:Advancing Healthcare Together The Future of Healthcare is in East Texas br Why UT Health - East Texas Our People. Our people truly are our greatest strength. They make a massive difference (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020


Team Member - unit 117 Tyler - SW Loop 323
Description: Description: br The Team Member is a business partner responsible for fulfilling the purpose of Whataburger by promptly ensuring each customers experience meets or exceeds expectations. The Team Member (more...)
Company: Whataburger Ventures LLC
Location: Tyler
Posted on: 09/23/2020

Medical Surgical Nurse (RN)
Description: Details:Advancing Healthcare Together The Future of Healthcare is in East TexasWhy University of Texas Health - East Texas Our People. Our people truly are our greatest strength. They make a massive (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020

Registered Nurse (Home Health) $2500 Sign on Bonus
Description: Company Overview The Registered Nurse RN in Home Health provides and directs provisions of nursing care to patients in their homes as prescribed by the physician and in compliance with applicable (more...)
Company: LHC Group
Location: Tyler
Posted on: 09/23/2020

RN, Trauma ICU, FT, 7P- 7A
Description: Details: Advancing Healthcare Together The Future of Healthcare is in East TexasWhy UT Health - East Texas Our People. Our people truly are our greatest strength. They make a massive difference in the (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020

Internment/Resettlement Specialist
Description: It takes highly organized individuals to ensure day-to-day operations run smoothly in any environment. As an Internment/Resettlement Specialist for the Army National Guard, you will utilize your organizational (more...)
Company: Army National Guard
Location: Tyler
Posted on: 09/23/2020

Medical Surgical Nurse (RN)
Description: Details: Advancing Healthcare Together The Future of Healthcare is in East Texas Why University of Texas Health - East Texas Our People. Our people truly are our greatest strength. (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020

Medical Surgical Nurse (RN)
Description: Details: Advancing Healthcare Together The Future of Healthcare is in East Texas Why University of Texas Health - East Texas Our People. Our people truly are our greatest strength. (more...)
Company: UT Health East Texas
Location: Tyler
Posted on: 09/23/2020

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Irving RSS job feeds