Director of Consumer Engagement in Irving , Texas Position
Primary responsibility for driving the consumer engagement
strategy as CSC transitions to a consumer-focused organization
enabled by connected machines and digital technology. The consumer
engagement leader will set the tone and drive excellence in
consumer engagement by bringing new ways of understanding and
engaging with consumers.
Key Job Responsibilities:
Develop consumer engagement strategy and execution roadmap for
Develop and execute CSC plan for consumer acquisition
Establish framework, data and tools to measure opportunity by
Set, measure and exceed consumer acquisition targets in
alignment with CSC financial growth targets
Utilize and build upon existing consumer engagement tool set and
Develop and execute CSC plan for consumer loyalty and usage
Drive adoption of mobile technology by consumers
Develop, test and adjust engagement campaigns yielding higher
use by consumers
Set and measure consumer engagement objectives that tie directly
to the P&L in terms of revenue growth.
Drive enterprise wide foundational consumer-focused
capabilities, technologies and partnerships.
Provide analytics and insights relevant to continuously improve
consumer engagement performance.
Assume ownership of consumer segment and profile model for CSC.
Continue to improve consumer understanding and developing
engagement plays unique to specific customers.
Lead the overall consumer digital marketing plan, campaigns and
Monitor, refine, and develop new processes for digital
marketing. Develop and test various segment and “adoption funnel”
specific programs and campaigns.
Oversee the overall digital marketing and analytics tool-set.
Provide on-going guidance to incorporate new tools and build new
capabilities as needed.
Collaborate with outside agencies and other vendor partners.
Align, where relevant, on a total consumer/client engagement
model with CSC cross functional teams.
Other duties as assigned.
Key Management Responsibilities:
Recruit, hire, and manage assigned team
Delegate duties and assign/schedule work to meet deadlines
Support employee development and provide training as needed
Establish team and individual employee goals
Manage employee performance
Authority to terminate or make a termination recommendation
Implement, communicate, and maintain Company practices,
policies, and procedures with team
Required Education & Experience:
Bachelor’s degree in marketing, communications or a related
public affairs discipline; 5-7 years corporate or agency
experience; or equivalent combination of education and
Minimum 5 years hands-on experience in Digital
Required Knowledge, Skills, and Abilities:
Strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points
Familiarity and proficiency with Marketing Automation Platforms,
Mobile App Engagement Strategies and Analytics Tools and Data &
Comfortable with a broad range of digital marketing activities
(developing analysis and campaigns to on-going performance
management and refinement)
Demonstrable experience leading and managing mobile app consumer
engagement, strategies, tools and metrics, marketing database,
email, social media and/or display advertising campaigns
Ability to collaborate with a broad range of leaders and
Expected to be an individual contributor initially, with an
opportunity to build and manage a Digital Marketing capability and
team over the first 6-12 months
Travel required as needed
Job location flexible
CSC ServiceWorks is an equal opportunity employer. Qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, national origin, sexual orientation,
gender identity, disability or protected veteran status
Life is a balancing act, but with hard work we believe there
should be enough time for the things that matter most—family,
friends, and fun. Have a rewarding career and a great life. It
works at CSC.
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