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Associate Category Buyer - Private Brands, Beverage

Company: 7-Eleven, Inc.
Location: Irving
Posted on: May 3, 2021

Job Description:


Who we are

Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.

As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee and Big Bite. "Brain Freeze" is a 7-Eleven registered trademark for our 53-year old Slurpee and with over 67,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.

But there's a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.

At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It's what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.

Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us.

How we lead

At 7-Eleven we are guided by our Leadership Principles.

Be Customer Obsessed Be Courageous with Your Point of View Challenge the Status Quo Act Like an Entrepreneur Have an "It Can Be Done" Attitude Do the Right Thing Be Accountable

Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.

About This Opportunity


Did you know that our 7-Eleven Private Brands surpassed over $1B in Sales in 2020? The 7-Eleven Private Brands team is seeking an Associate Product Development Manager to develop innovative beverages to support continued growth in our packaged beverage business. The ideal candidate will have experience in product development and understand how to utilize consumer insights and build business cases to gain alignment on the innovation pipeline. This individual will also manage a portfolio of existing products and will build strategies and tactics to drive growth in the business. The role will include significant cross-functional work with demand chain, marketing, category management and many other departments. As such, the individual should have experience influencing and collaborating across organizations to gain alignment and drive results.

  • Utilize consumer insights to develop best-in-class private brand products that are better quality than national brand items and a better value to our customers.
  • Support the Private Brand Team's vision and strategy into a pipeline of innovation and continuous improvement initiatives.
  • Support the product development process including opportunity identification, consumer testing, establishment of success criteria, packaging development and post-launch performance verification.
  • Work collaboratively with the Category Team and Category Support Team to provide all critical information to facilitate product execution instore.
  • Work collaboratively with the marketing team to develop product positioning, product packaging and brand architecture for product lines.
  • Own and manage vendor relationships to leverage their broad range of resources to maximize innovative items.
  • Lead new-item verification and develop communication plan to drive engagement and franchisees.
  • Work collaboratively with demand chain to develop forecasts surrounding product launches and ensure wholesale partners have appropriate inventory levels.
  • Provide input regarding the management of existing private brands assortments, including opportunities for expansion, promotion and rationalization of items.
  • Lead the execution of product sampling / tasting panels with potential consumers as well as in-house product reviews.
  • Create, analyze and present performance metrics to help make business decisions about future product development strategy.


  • Bachelor's Degree or equivalent experience .
  • 2+ years relevant work experience, New product development experience or category management experience strongly preferred. Field Operations experience is also desirable.
  • Ability to keep the customer at the front and center of all business decisions and activities.
  • Exceptional ability to communicate information and ideas in both written and verbal format.
  • Strong foundational knowledge of brand marketing principles and consumer insights.
  • Proficient at developing and using collaborative relationships to facilitate the accomplishment of work goals.
  • Ability to manage multiple, competing priorities simultaneously.
  • Ability to operate both strategically and tactically in a high-energy, fast paced environment.
  • Exhibits extreme integrity and a bias for doing the right thing.
  • Strong Numerical and Analytical Aptitude - IRI/PowerBI platform utilization.


Keywords: 7-Eleven, Inc., Irving , Associate Category Buyer - Private Brands, Beverage, Other , Irving, Texas

Click here to apply!

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