Sr. Campaign Analyst
Company: PUBLICIS GROUPE SA
Posted on: June 6, 2021
Qualifications & Responsibilities
The Sr. BSA will be expected to manage the following
- Partner with stakeholders to define and document campaign
audience requirements, program specifications and business
requirements for marketing campaigns
- Design, build and execute multi-channel campaigns leveraging
the Unica campaign tool application
- Support quality and user acceptance testing such as creating
test cases and executing test as related to marketing
- Work with client, external vendors and/or account team to
maintain delivery and deployment schedules
- Support and coordinate Change Management initiatives
- Support Issue Management from identification through
- Pay keen attention to detail, follow-through and be ability to
- Support/mentor BSA team with campaign issues/design, data
analysis, and overall technical needs.
- Follow campaign calendar and manage deliverable
- Working knowledge of relational databases and proficient in
- Understanding of marketing concepts (CRM, DM and email
- Working knowledge of Adobe Campaign management/execution tool
- Working knowledge of Unica Campaign management/execution tool
is a plus.
- Ability to multi-task, learn the business (marketing programs,
tactics, and business rules) quickly
- Self-Starter and Able to Work Independently.
- Ability to assemble, analyze and evaluate data then make
appropriate and well-structured recommendations and decisions
- Must have the ability to interpret business requirements,
assess whether the requisite information is complete or acquire
further information, and fully translate the requirements into
accurate and timely campaigns/reports.
- Required to clearly articulate and effectively write detailed
specifications and other comprehensive documentation.
- Has maintained project/account documentation
- Excellent written, verbal and interpersonal communication
- Has worked with technical staff to design and implement
- Ability to solve practical problems, applying analytical
- Ability to work autonomously
- PC proficient, including familiarity with the Microsoft Office
Keywords: PUBLICIS GROUPE SA, Irving , Sr. Campaign Analyst, Other , Irving, Texas
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