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Sr. Campaign Analyst

Company: PUBLICIS GROUPE SA
Location: Irving
Posted on: June 6, 2021

Job Description:

Job Description

Qualifications & Responsibilities

The Sr. BSA will be expected to manage the following responsibilities:

  • Partner with stakeholders to define and document campaign audience requirements, program specifications and business requirements for marketing campaigns
  • Design, build and execute multi-channel campaigns leveraging the Unica campaign tool application
  • Support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaigns
  • Work with client, external vendors and/or account team to maintain delivery and deployment schedules
  • Support and coordinate Change Management initiatives
  • Support Issue Management from identification through resolution
  • Pay keen attention to detail, follow-through and be ability to multi-task
  • Support/mentor BSA team with campaign issues/design, data analysis, and overall technical needs.
  • Follow campaign calendar and manage deliverable

Requirements

  • Working knowledge of relational databases and proficient in SQL
  • Understanding of marketing concepts (CRM, DM and email marketing)
  • Working knowledge of Adobe Campaign management/execution tool is required.
  • Working knowledge of Unica Campaign management/execution tool is a plus.
  • Ability to multi-task, learn the business (marketing programs, tactics, and business rules) quickly
  • Self-Starter and Able to Work Independently.
  • Ability to assemble, analyze and evaluate data then make appropriate and well-structured recommendations and decisions
  • Must have the ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and fully translate the requirements into accurate and timely campaigns/reports.
  • Required to clearly articulate and effectively write detailed specifications and other comprehensive documentation.
  • Has maintained project/account documentation
  • Excellent written, verbal and interpersonal communication skills
  • Has worked with technical staff to design and implement technical solutions
  • Ability to solve practical problems, applying analytical reasoning
  • Ability to work autonomously
  • PC proficient, including familiarity with the Microsoft Office Suite

Keywords: PUBLICIS GROUPE SA, Irving , Sr. Campaign Analyst, Other , Irving, Texas

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