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Marketing Specialist - Asset Management

Company: Denny's Inc
Location: Irving
Posted on: June 8, 2021

Job Description:

Essential Functions (Key Responsibilities)

  • Manages the internal Data Asset Management Hub, ensuring assets are organized, cataloged, tagged, and shared as needed.
  • Establishes and facilitates asset workflow, file naming conventions, and meta-data standards across cross-functional teams.
  • Works with Account Team and photographers and receipt of raw images ensuring all assets are added to the Hub.
  • Works with Account Team to understand retouching needs for images and facilitates estimates with outside vendors.
  • Manages the entire retouching workflow, serving as a conduit between third-party retouchers and internal stakeholders, documenting all feedback, and providing references as needed.
  • Manages stock photography and font license agreements and usage.
  • Manages ongoing relationship with Hub vendor working collaboratively with IT.
  • Works collaboratively with Creative, Legal, Account, and Media teams on video/broadcast needs of the brand.
  • Works with Creative Team and negotiates with producers to ensure accurate talent and music estimates based on approved broadcast/video scripts and intended use.
  • Tracks talent usage expirations and needs, facilitating updated talent agreements and documenting all talent and usage agreements/releases.
  • Gathers assets and files based on internal and external needs and requests.
  • Other duties as assigned.

Education and Experience Requirements


Bachelor's Degree in marketing, graphic design or related field preferred.


Minimum 3 to 5 years working in an Asset Management or Business Affairs capacity

Required Knowledge and Skills

  • Ad Agency experience preferred.
  • Familiar with Adobe Creative Suite and knowledge of video and image formats and best practices.
  • Ability to work in a fast-paced environment managing multiple concurrent projects.
  • Prior experience with advertising contracts, talent, and usage agreements.
  • Experience developing and managing complex internal work systems.
  • Excellent organization skills with strong attention to detail.
  • Ability to work cross-functionally and to coordinate communication across diverse workgroups.
  • Excellent oral and written communication skills.

Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Keywords: Denny's Inc, Irving , Marketing Specialist - Asset Management, Other , Irving, Texas

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