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Digital Marketing Analyst

Company: Gartner
Location: Irving
Posted on: June 8, 2021

Job Description:

What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves thousands of business and technology leaders at global conferences each year. You'll work with curious, motivated people, have unlimited career development opportunities, and learn about the latest in technology and business. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

Interested in learning more, view and register for any of our upcoming recruiting events here!

Digital Marketing Analysts at Evanta have unique impact in that they are responsible for the data and insights process end-to-end. From working with the development team to optimize data capture at the source, to building the data pipeline and reports, to packaging insights share with your stake holders, it's a great opportunity to have real impact on the business.

This role will primarily support our Marketing team but will also be involved in other analytics initiatives. You should have experience owning marketing analytics reporting for web or mobile, email marketing, and/or digital media. The role requires someone with great analytical mind and accompanying skills, plus the ability to project manage effectively and own relationships with your stakeholders. The role will report to the Director of Analytics.

What you'll do

  • Own our marketing analytics reporting consisting of Web, mobile, advertising, email marketing, and database marketing
  • Build our next generation of marketing reports and dashboards in Power BI with specific focus on acquisition and audience segmentation
  • Provide regular updates on marketing performance to VP Marketing and VP Business Operations
  • Improve our Google Analytics 360 instance, manage Tag Manager, and project manage migration to GA4 in later 2021
  • Work in SQL, Alteryx, Big Query, Power BI to make it all happen

What you'll need

  • 1+ years experience with marketing analytics
  • Experience in web or mobile analytics
  • Excellent in Excel
  • Proficient in SQL
  • Experience with a major business intelligence and data visualization tool (Power BI, Tableau, Looker, etc)

About you

  • Curious and analytical by nature with demonstrable passion for data
  • Problem solver who can take high level business questions and reframe problem so we can use data to creatively find solutions
  • Self-starter who can prioritize their day and ask for support whenever needed.
  • A Builder
  • A clear communicator who can explain complicated data topics to people who don't 'speak data'
  • Excellent organizational and time management skills with ability to juggle multiple priorities

Job Requisition ID:51603

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Keywords: Gartner, Irving , Digital Marketing Analyst, Other , Irving, Texas

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