Account Director, Automotive Financial Services
Company: PUBLICIS GROUPE SA
Posted on: June 9, 2021
The Work You'll Do
You will assist in client consulting engagements for Epsilon's
newly created Automotive Financial Service(EAFS) vertical,
collaborating in the cultivation and execution of marketing
strategy engagements and solutions that create business value for
clients and generate growth for Epsilon. You will support senior
marketing executive relationships as a trusted strategic advisor
for Epsilon clients. You will also work closely with multi-practice
strategists, financial services, technology experts, media SME's
and automotive account teams to collaborate in designing and
executing marketing strategies and campaigns.
50% Client Services
25% Project Leadership
- Develop an in-depth knowledge of the OEM's financial and
- Create strategic objectives as well as track overall trends
within the industry, including leading and emerging competitors,
product offerings, and CX/DX strategies.
- Advise on how to drive client results through data-driven
insights and program design, based on an understanding of marketing
channels and how they interact to drive customer experiences in the
automotive financial services relationships.
- Identify and leverage strategic frameworks to develop
strategies through the use of segmentation, targeting, channels,
offers, messaging, testing, and measurement with a focus on
delivering customer growth and loyalty.
- Create high quality, polished documents and deliverables using
PowerPoint and other applications as needed and share deliverables
and knowledge with clients and across automotive financial services
team and Epsilon as appropriate.
- Support client growth by identifying opportunities and
associated business requirements for new data-driven strategies,
programs, products, and technology.
- Expand existing knowledge of platform based marketing efforts
specifically in Adobe, SalesForce, PeopleCloud and other industry
leading marketing technology solutions
Keywords: PUBLICIS GROUPE SA, Irving , Account Director, Automotive Financial Services, Other , Irving, Texas
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