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Senior Analyst, Marketing Analytics

Company: Targetbase
Location: Irving
Posted on: June 10, 2021

Job Description:

About Targetbase

As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. For more information, visit www.targetbase.com.

Bring your strong SQL and Analytics passion to our Analytics team to help clients leverage their data.

JOB SCOPE & PURPOSE

The Senior Analyst within Analytics provides impactful and insightful analysis and business intelligence to Targetbase clients. He/she has subject-matter expertise in one area of analytics and has a desire to expand his/her applications and capabilities in the area of marketing analytics.

MAIN RESPONSIBILITIES

  • Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours
  • Provides business and customer insights based on data analysis and report/trend monitoring
  • Develops mastery of Targetbase's key analytical competencies and tools
  • Solves problems by proactively thinking through approaches to the data or analysis based on the objectives of the assignment
  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work
  • Puts the client first, anticipating, understanding, and meeting/exceeding client expectations

REQUIRED SKILLS

EXPERIENCE & EDUCATION

  • Minimum of 3 years of applied analytics experience
  • Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
  • Bachelor's Degree is required

KNOWLEDGE & ABILITY

  • Intermediate-level knowledge of analysis techniques
  • Proficient with SAS, R or other data mining tools
  • Proficient in Excel, Word, and PowerPoint
  • Effective communication skills

POSITION REQUIREMENTS

  • Overtime may be necessary
  • Some travel may be required

Keywords: Targetbase, Irving , Senior Analyst, Marketing Analytics, Other , Irving, Texas

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