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Business Architect

Company: PUBLICIS GROUPE SA
Location: Irving
Posted on: June 10, 2021

Job Description:

Job Description

We're leading our industry.

Epsilon is an all-encompassing global marketing innovator. We wrote the book on database management, and now we're writing the future of marketing. We know that true connections create better results, so we work together to develop personalized marketing solutions for consumers. Here, you'll learn from the best in the business and grow in a team-oriented environment.

It's all about the customer.

As a Business Architect, you will direct client deliverables relative to our multi-channel marketing engagements using Epsilon's market-leading PeopleCloud Customer platform. This role requires you to have both business and technical expertise where you will responsible for successfully connecting client objectives to Epsilon capabilities and solutions. You will play a key accountable role in projects overseeing a team of global BSAs driving requirements elicitation, documentation, design, and client acceptance.

What you'll do as a CRM, Business Architect

  • Elicit, Interpret and articulate a client's marketing vision, objectives and connect them to targeted customer journeys/use cases
  • Direct client discussions during discovery and enable translation of vision to scope covering data and technology needs
  • Serve as the wide requirements subject matter driving exhaustive coverage of all Business Requirements, data needs, business rules, and execute translation of these into Functional and Non-Functional requirements.
  • Lead and review detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas
  • Lead and drive conversations with technical and business stakeholders to validate design against requirements
  • Provide oversight and direct work of a team of Business Systems Analysts at multiple levels across project milestones within a solution implementation. This includes requirements, data quality analysis, functional specifications, and solution acceptance.
  • Elicit and guide BSAs to document client solution acceptance criteria ensuring coverage of business requirements and client objectives
  • Be an ongoing trusted advisor to our clients ensuring enhancements and future roadmaps conform to client business objectives.
  • Lead effective client meetings, make proactive recommendations, negotiate deliverables, and drive successful outcomes
  • Define, adopt, and enforce business analysis delivery standards and best practices

What skills you will use:

  • 10+ years of relevant business analysis work experience in the database/ data driven marketing space
  • Excellent understanding of CRM, Marketing concepts and various marketing channels like Digital Ad, Direct Mail, Email, Mobile, etc.
  • Ability to lead a project and solution, in addition to multiple work-streams within a solution
  • Ability to direct and lead the documentation of business requirements, functional specifications and other client deliverables
  • Expertise in understanding and analyzing data from different sources
  • Excellent understanding of data warehouse and data mart concepts
  • Expert SQL skills
  • Strong understanding of API, JSON ,XML and SOAP UI
  • Experience with HCL UNICA Campaign, Adobe Campaign, or other marketing automation tools.
  • Ability to multi-task, prioritize and quickly change priorities.
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with lead global teams.
  • Ability to lead a team of BSAs and mentor them through projects and support their career growth
  • Ability to effectively navigate and lead a cross functional organization to get work done
  • Excellent drive and initiative, and sense of personal accountability
  • Excellent knowledge of more than one of the domains- Healthcare, Retail, BFSI

Who are we a good fit for?

We didn't become an industry leader through corporate stagnation. We're constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.

Apply now

We're proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We'll never discriminate against anyone's background or creed. If you're a forward-thinking team player, we want you to work for Epsilon.

Keywords: PUBLICIS GROUPE SA, Irving , Business Architect, Other , Irving, Texas

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