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Account Director, Automotive Financial Services

Company: Epsilon
Location: Irving
Posted on: July 18, 2021

Job Description:

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

The Work You’ll Do

You will assist in client consulting engagements for Epsilon’s newly created Automotive Financial Service(EAFS) vertical, collaborating in the cultivation and execution of marketing strategy engagements and solutions that create business value for clients and generate growth for Epsilon. You will support senior marketing executive relationships as a trusted strategic advisor for Epsilon clients.  You will also work closely with multi-practice strategists, financial services,  technology experts, media SME’s and automotive account teams to collaborate in designing and executing marketing strategies and campaigns.

Responsibilities

50% Client Services

25% Solutioning

25% Project Leadership

-Develop an in-depth knowledge of the OEM’s financial and customer landscape

- Create strategic objectives as well as track overall trends within the industry, including leading and emerging competitors, product offerings, and CX/DX strategies.

-Advise on how to drive client results through data-driven insights and program design, based on an understanding of marketing channels and how they interact to drive customer experiences in the automotive financial services relationships.

-Identify and leverage strategic frameworks to develop strategies through the use of segmentation, targeting, channels, offers, messaging, testing, and measurement with a focus on delivering customer growth and loyalty.

-Create high quality, polished documents and deliverables using PowerPoint and other applications as needed and share deliverables and knowledge with clients and across automotive financial services team and Epsilon as appropriate.

-Support client growth by identifying opportunities and associated business requirements for new data-driven strategies, programs, products, and technology.

-Expand existing knowledge of platform based marketing efforts specifically in Adobe, SalesForce, PeopleCloud and other industry leading marketing technology solutions

Qualifications

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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REF94926V

Keywords: Epsilon, Irving , Account Director, Automotive Financial Services, Other , Irving, Texas

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