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Senior Copywriter

Company: Targetbase
Location: Irving
Posted on: November 22, 2022

Job Description:

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.


The Senior Copywriter works within an assigned group and contributes to the development of program strategies and creates communication solutions that are creatively compelling, on strategy, and motivate desired consumer behavior.


* Regularly attends and participates fully in briefs, product group meetings, and client presentations; attends client briefs and research sessions as needed
* Participates in the development of program strategies along with the group creative director and Client Service team members
* Collaborates fully with art director and production to translate marketing strategies into innovative, viable, and benefit-oriented creative concepts and formats
* Meets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectives
* Works with the library, researchers, or interview subjects as the project demands
* Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project's objectives
* Presents layouts of concepts to the Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner
* Supports creative concepts by providing verbal and written rationales as requested
* Writes economically, including a complete, benefit-oriented selling message without extraneous embellishments
* Examines copy consistently throughout a project to ensure it is cohesive, including proofing mechanics and film proofs
* Oversees the copy "concept" and the work of any contributing juniors throughout a project to ensure it is executed cohesively
* Estimates and adheres to personal creative time
* Champions the client's cause while balancing it with Targetbase's objectives
* Contributes to building a positive agency culture, building positive working relationships with internal teams, other departments, and clients
* Uses excellent writing and conceptual abilities to consistently develop work that is strategically sound and portfolio-worthy
* Works with Client Service, Technology, and/or Strategic Business Analysis to develop solutions and plays a role in building strong client relationships
* Uses strong presentation skills for presentations with internal team and client
* Ensures high-quality deliverables by following established processes; copy shows grasp of subject matter and technical proficiency
* Acts as a "buddy"/mentor for less senior Creative team members
* Provides/innovates new processes, channels, and creative technologies


* Quality and overall impact of deliverables: Strives to achieve executional excellence. Delivers solid conceptual work, rich in strategically driven ideas. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.
* Team and/or client feedback and satisfaction: Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.
* Commitment to vision and guiding principles of agency and competency: Number one focus is on quality and ensuring that quality is achieved at every stage of the project
* Organizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Maintains proficiency in copywriting and editing techniques.


* 3-5 years of agency experience in copywriting
* Bachelor's Degree in English, Journalism, or Marketing Communications or diploma from copywriting program is an asset


* Recognized expertise in print/digital/mobile concepting and copywriting
* Solid knowledge of steps required in creative development process: providing guidance to achieve creative direction; offering timely and helpful coaching; producing all work in a timely, cost-effective manner
* Able to be an effective team player
* Proficient in the Microsoft Office Suite; knowledge of Adobe Creative Suite is a plus
* Command of both literate and colloquial English
* Demonstrated ability to rationalize, judge, and organize ideas, solving problems using keen instincts and organizational experience
* Solid presentation skills
* Strong brainstorming acumen and ability to lead ideation
* Able to mentor and demonstrate team-building skills


* Overtime as necessary
* Some travel will be required
* Conceptual portfolio that demonstrates strong copywriting prowess and innovative thinking

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

Keywords: Targetbase, Irving , Senior Copywriter, Other , Irving, Texas

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