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Head of Digital Audience Growth

Company: Salem Surround
Location: Irving
Posted on: March 14, 2023

Job Description:

Salem Media Group's Broadcast Division offers an exceptional opportunity for a Head of Digital Audience Growth (Director or Vice President depending on experience). The right person will have a proven track record of delivering digital audience growth from social media, SEO, paid marketing, branding, email newsletters, and other audience growth strategies. The position will be responsible for developing and implementing digital audience growth strategies for the Broadcast Division supporting our national and local radio hosts, podcasters, social media influencers and more. Growth areas include website, social media, newsletters, email and events strategies. The position will also be responsible for establishing and reporting on KPIs that strengthen audience loyalty and market reach. -Salem is a growing powerhouse in the conservative and Christian media marketplace. Salem's personalities offer insight and an informed perspective on breaking news, political developments and cultural trends. This position is an integral piece in growing our audiences as the next step in "funnel" strategy to build and grow Salem's brand.Position Responsibilities:

  • Directing and implementing division's audience growth strategy in the digital space including social media, SEO, email, paid marketing and mobile push notifications. Create digital marketing and social media strategies for Salem's broadcast talent throughout the brainstorming, strategy, execution, and reporting process. Manage the team, initiative, and external vendors to implement digital activations and hit KPIs and goals set for the digital department for broadcast media.
  • Manage the success and efficiency of paid marketing campaigns. Responsible for reporting, analytics and positive ROI on campaigns.
  • Manage Salem's content syndication across social media, including YouTube, Instagram, Facebook, Twitch, TikTok, Audible Magic, and more. Vet, select, and manage external vendors and manage website development, email marketing, funnel development, e-commerce, SEM, SEO, and affiliate marketing efforts. Oversee the development of talent and station websites including wireframing, user experience design, and feature requisition. Oversee digital content production tasks, including image processing, video editing, livestream production, web site builds.
  • Establish best practices in consumer data acquisition, management, and analysis. Grow email and ad-retargeting databases to use in digital campaigns. Create authentic cross-promotional relationships and lead collaborations with other online communities. Develop new digital products and revenue streams for broadcast personalities.
  • Managing collaboration, presentation of campaigns to, and contextualizing results for a broad audience weekly. Qualifications :
    • 7+ years of digital marketing experience in the digital media industry
    • Paid marketing background including search, display, social, and native.
    • Well versed in managing SEO and email strategy
    • Knowledge of Google Business suite (Analytics, Ads, Search Console, Tag Manager, Merchant Center) Meta/Facebook Business Manager, YouTube, Twitter, Rumble, Instagram and TikTok, CMS CRM Software (Mailchimp, Klaviyo), Design and Development Software (Photoshop, Premiere, Figma, Squarespace, Domain Management, FTP Clients, Git Software).
    • Must be proficient in all current business-related programs (Word, Excel, etc.) and have a general knowledge of design-based software, HTML, and the content creation process.
    • Competitive pay structure based on experience
    • Health, dental, vision and life insurance
    • Matching 401k retirement plan
    • Paid holidays and vacation timeCome see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.

Keywords: Salem Surround, Irving , Head of Digital Audience Growth, Other , Irving, Texas

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