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Lead Analyst, Campaign Management

Company: Vistra Corporate Services Company
Location: Irving
Posted on: November 24, 2022

Job Description:

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.Job SummaryImagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of 'what's next' stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.
You may not be familiar with the name Vistra, but you probably know of our eleven retail brands. We are a -$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

As a Lead Analyst in Campaign Management, you will target market segments with personalized messages and offers that drive consumers and business decision-makers to respond to our marketing campaigns, as well as build tests that help measure new, innovative B2B and B2C marketing initiatives. You will have the ability to collaborate and interact with internal groups and external partners to develop campaigns to ensure our company meets their B2C and B2B sales and retention goals. Your analysis will provide forward-thinking insights to help drive all sales channel decision making. This is a highly visible position that provides career growth opportunities.Job DescriptionA Day in The Life of a Campaign Management Analyst:

  • Lead development and execution of acquisition & retention campaign list pulls with minimal supervision.
  • Proactively participate in campaign development by utilizing experimental design / test cell design techniques to evaluate various marketing channel strategies, incentives, and price points.
  • Establish and maintain Campaign management methodologies to ensure on-going integration of processes
  • Perform ad-hoc data extracts and validations using SAS and SQL.
  • Responsible for ensuring that legal and regulatory requirements (Do Not Solicit/Call, etc.) relating to campaigns are incorporated into all activities regarding campaign development.
  • Build campaigns within SAP, Salesforce and/or other CRM platforms.
  • Actively work with various internal/external teams by providing data expertise, offering original perspectives, and challenging conventional views to better align decision making/perceptions with changing business needsWhat You Will Need:
    • 3+ years relevant work-related experience (database marketing, decision analytics, computer science, statistics, reporting etc.) or BS/MS degree in quantitative field
    • Proficient in SQL / SAS / Oracle (PC & Unix), Enterprise Guide
    • Skilled with retrieving and manipulating large data sets from relational databases
    • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
    • Skills in developing data management process flowsWhat Business Results You Will Drive:
      • Customer counts growth
      • Retention of current customers
      • Customer experience/satisfaction
      • Regulatory complianceJob FamilyMarketingCompanyTXU Retail Services CompanyLocationsIrving, TexasTexasWe are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

Keywords: Vistra Corporate Services Company, Irving , Lead Analyst, Campaign Management, Professions , Irving, Texas

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