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Jr. Campaign Support Analyst

Company: Targetbase
Location: Irving
Posted on: June 15, 2019

Job Description:

Location: Irving, TX
Department: Technology
Description

As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients

Use your 1+ year of SQL knowledge and Relational Database skills to solve business problems and learn our Campaign tools.

JOB SCOPE & PURPOSE

The Junior Campaign Support Analyst is responsible for working hand-in-hand with the client and client service team to review campaign, forms, campaign selections and counts as part of the QC process. Validates counts from a marketing perspective versus what is reasonable. He/she is considered an internal expert in designed component / campaign processes associated with Targetbase's Executed Campaign, Custom Client Reports and complex Datamart Build services such as the build process, reporting and analytics and the campaign execution process.



MAIN RESPONSIBILITIES

  • Become a subject matter expert on client's data sources and become intimately familiar with database, email and preference data including understanding key business rules that drive campaign and reporting outputs.
  • Assist in troubleshooting of campaign count issues, questions and research.
  • Self-directed analyst. Effectively utilize programming tools and applications, with primary expertise in Unica or Neolane. Gain or develop thought leadership and consultative skills.

    REQUIRED SKILLS

    EXPERIENCE & EDUCATION
  • Bachelor's Degree or equivalent work experience preferred.

    KNOWLEDGE & ABILITY
  • Consultative approach to campaign planning and execution, making recommendations to the client to deliver increased value of marketing operations.
  • Desire to learn IBM Unica Campaign
  • Demonstrate SQL experience and Relational Database experience
  • Experience with direct mail and email campaigns and dynamic content experience a plus
  • Will be responsible to ensure that campaign turnaround times are being tracked vs. SLAs and communicated internally; works with account teams to communicate and manage expectations with the client.
  • Assist with problem escalation and resolution for campaigns
  • Monitors quality control on campaign deliverables prior to client distribution. Ensures the client team is following quality control procedures as applicable

    POSITION REQUIREMENTS
  • Overtime as necessary
  • On-site in Dallas
  • Minimal travel may be required
    PI110786371

Keywords: Targetbase, Irving , Jr. Campaign Support Analyst, Professions , Irving, Texas

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